• Transform magazine
  • March 03, 2024


Kun Milk brand characters undergo radical transformation

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Children’s milk brand Kun Milk turned to M – N Associates to craft a digital redesign of its ‘Kuniverse’ brand characters. Famed in Vietnam for its animated television series, Kun Milk required a new brand direction which extends beyond its dairy product offerings into educational initiatives that allow children to learn lessons about staying active, protecting the environment and embracing goodness. The revised brand identity sees the Kuniverse characters reimagined in vibrant digital environments, while a new typography reflects the playful authenticity of children’s handwriting.