• Transform magazine
  • July 15, 2024


Transform Awards Asia 2024 open for entries

Asia Launch

Following a decade of promoting the transformative power of brand design, creativity and design in Asia, the Transform Awards are back once again. It remains the only awards programme on the continent dedicated to recognising best practice in corporate, product and global brand development work. And now’s your chance to enter.

The Transform Awards was delighted last year to return to China, where the work of agencies both small and large were benchmarked. A wonderful evening at the W Shanghai – The Bund was capped off with Coffee Commune and MetaDesign China Limited winning the highly coveted ‘Grand prix.’ Meanwhile, Beijing Xin Long Fu Cultural Investment Co. Ltd. and JWDK’s excellent work did not go unnoticed, scooping up the ‘Best overall visual identity.’

In order to emulate the success of 2023’s big winners, entrants must impress Transform’s panel of industry expert judges. Last year’s cohort hailed from a wide variety of notable organisations including The Coca-Cola company, Google and Intel India.

To be a part of this fantastic event that pays homage to the best in corporate, product and global brand development work, you can save $100 on your total entry cost by submitting your projects by 26 April. If you subscribe to Transform magazine here, you will save $150 and get your fifth entry for free by entering by this early entry deadline.

This year’s entry deadline is 7 June, with the late entry deadline falling a fortnight later on 21 June (a late entry surcharge of $125 will be applied to entries missing the 7 June deadline).

To help craft your winning submissions, download the entry and information guide, or contact Melanie Han for guidance.

The winners of the Transform Awards Asia will be announced in October 2024.

The full list of categories are as follows. Their definitions can be found on the dedicated categories page.



Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best wayfinding or signage

Best use of audio branding

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels



Best implementation of a brand development project

Best localisation of an international brand



Best creative strategy

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

Best naming strategy (naming system)



Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning

Best brand consolidation

Best rebrand of a digital property



Best use of packaging (glass)

Best use of packaging (print and card)

Best use of packaging (other)

Best use of packaging (limited edition)



  • Automotive
  • Charity, NGO or NFP
  • Education
  • Energy and utilities
  • Engineering and manufacturing
  • Farming and agricultural
  • Financial services
  • FMCG
  • Food and beverage
  • Healthcare and pharmaceutical
  • Industrial and basic materials
  • Lifestyle and wellbeing
  • Mining and extractives
  • Professional services (advisors and consultants)
  • Professional services (legal and accountancy)
  • Property, construction and facilities management
  • Public
  • Retail
  • Sports and leisure
  • Technology, media and telecommunications
  • Transport and logistics
  • Travel and tourism



Brand strategist of the year

Creative director of the year

Young contender of the year