• Transform magazine
  • March 03, 2024

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Media brand Good-Loop reveals new identity

  • Screenshot 2024 01 31 At 12.44.17
  • HATO Good Loop Hoarding
  • HATO Good Loop Mobile
  • HATO Good Loop Guidelines

Online advertising firm Good-Loop underwent a rebrand at the hands of London and Hong Kong-based creative studio Hato in order to introduce businesses and consumers to Good-Media, a category of media that attempts to create positive results for people and the planet. The new branding system utilises the wordmark’s hyphen as the key design element, acting as a metaphorical link between commerce and the idea of doing good.