2019 Transform Awards North America: Best use of typography
Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page
Gold: Urban Justice Center and Superunion
Until the US political landscape shifted in 2016, the brand of the not-for-profit lawyer collective Urban Justice Center had always been something of an afterthought. President Trump’s immigration policies pushed them to create a more accessible, engaging, and inspiring brand to drive recognition and fundraising.
The visual identity, inspired by the in-your-face attitude of protest placards and the philosophy of justice for all, is supported by expressive typography. Superunion used two free typefaces, Impact and Radley, to create the brand’s typography system. It also created a graphics library that leveraged opensource stock photography, inspired by the black and white of right and wrong and the grit of the people fighting for justice every day.
“Taking a stance with bold typology and tone – it’s a standout,” said one. “Spot on – some things are as simple as black and white,” commented another. One judge added: “Strong, clear graphic, distinctive in public space.”
Silver: Avanos and MerchantCantos
Avanos’ new identity signals its commitment to advancing change in the healthcare industry. It uses the Delta as the key visual to tell the story. MerchantCantos replaces the two A’s in Avanos with Deltas to communicate the difference in products, processes and people, and highlights the O to represent a changed healthcare world.