#TransformTuesday: 27 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays
Multi-national accountancy firm network, RSM, has launched a new brand to unite its international network under a common brand. RSM’s vision is to be the first-choice advisor to middle market leaders globally.
Netflix and Gretel have created an appropriately interactive and innovative identity, The Stack. The Stack is a visual metaphor for Netflix’s ever-changing catalogue and custom-curated offering. The identity is designed to be both scalable and variable, suitable for use across a range of touchpoints, both digital and physical.
Travelmob, an ‘Asian Airbnb’, has been bought by vacation rental marketplace, HomeAway. In the coming weeks HomeAway will rebrand all of the Asia-Pacific Travelmob sites under its own name. HomeAway aims to build its brand recognition in markets like China, Japan, India, Indonesia and Korea.
Pentagram has created a new logo and identity for Wildlife Conservation Society. The logo changes can be likened to the recent rebrand of ZSL, where the more detailed, and perhaps descriptive, elements in the original logo are replaced with something that is much simpler. However, the large ’W’ allows for variations such as the incorporation of wildlife photography.
Pearlfisher has applied its design and packaging skills to the new takeaway experience from pan-Asian restaurant chain, Wagamama. The new identity aims to ensure that the Wagamama experience is felt, even outside of the restaurant.
Landor has transformed Nigeria’s leading bank, Union Bank. The heritage bank is nearly a century old. However, in recent years the financial market had evolved with the emergence of new, technologically savvy competitors, which created challenges for established brands like Union Bank. The new brand is intended to communicate simplicity and modernity.