#TransformTuesday: 10 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.
1. The Brooklyn, NY park featuring everything from ice skating to cycling updated its visual identity and online presence with New York-based agency Original Champions of Design.
2. Texas’ premier university in Austin is known nationwide for its trademark orange and longhorn logo. The brand update by Austin firm Dyal Partners aligns the university’s sub-brands and digital properties while maintaining its most famous elements.
3. Saffron’s rebrand for Spanish software company Panda Securities brings the logo to life with a panda-esque icon and redefines the digital iconography used by the company.
4. A spate of public libraries have rebranded recently, the latest of which is the Calgary Public Library. The Edelman-designed brand focuses on ‘endless possibilities’ embodied by a snowflake-like icon that eschews the popular library trend of books, books everywhere.