Success in strategic branding in the Middle East and North Africa
The Transform Awards Middle East North Africa, for exceptional new and evolving brand and rebrand campaigns, has revealed those organisations who have made the shortlist. The awards recognise and share brand development work in the Middle East and North Africa region.
Transform is unique in its mission to recognise brand development work that is well thought-out, effective, innovative and creative. This is the second time the event is taking place in the MENA region, an area with a booming economy and a growing interest in strategic branding.
This year, the awards programme saw entries from a greater number of countries in the region including the Unites Arab Emirates, Bahrain, Saudi Arbaia, Oman and Lebanon. Shortlisted companies include Careem and North 55, Dubai Sports City and MBLM and National Bank of Oman and Bellwether for ‘Best rebrand of a digital property’ and Abdul Latif Jameel and Siegel+Gale, Al Yuam and Bellwether, Asser Investments and Bellwether, Batelco and Unisono, GO Telecommunications and Bellwether and Horizon & Co and Bellwether for ‘Best brand evolution’.
The most inspired and innovative project, as voted for by the Transform MENA judges, will receive the most prestigious award of the night, the Grand Prix.
Liz Foggitt, publishing and events manager, says “We are proud to bring the Transform Awards to the MENA region once again to celebrate the growing branding industry and the superb work being done. It’s always a pleasure learning about the nuances of branding and communications in different cultures and some of the work is of an exceptionally high standard.”
The global Transform awards began in Europe six years ago. The awards have now expanded to both the MENA, Asia-Pacific regions and for the first time this year will be taking place in North America. The programme provides the inspiration for a global brand development magazine, Transform magazine. The growth of the awards reflect global corporations’ growing investment in strong brand strategies.
The award winners will be announced at a ceremony on 2 June 2015 at The Address Hotel Dubai Marina. The awards will follow the Middle East Brand Summit, an event delving into the stories of companies excelling in their brand and marketing communications. If you would like to attend either event you can contact Liz Foggitt via lfoggitt@transformmagazine.net or by calling +44 20 7998 6263.
For the full shortlist see below:
Best use of a visual property
Batelco and Unisono
Enerya and Landor Associates
Mohammed Bin Rashid Centre for Government Innovation and Bellwether
Rise Sports and Omnia
Saudi Arabian Basketball Company and Turquoise Branding
Best brand architecture solution
AIYuam and Bellwether
Dubai Sports City and MBLM
Enerya and Landor Associates
GFH and Unisono
Riyad Bank and Brand Union
Best use of copy style/tone of voice
Fakih IVF and BrandAid
GO Telecommunications and Bellwether
Rukn and Unisono
S’wich and Tonic International
Best brand experience
du and Bellwether
Etisalat and StartJG
GGICO Properties and MBLM
Mohammed Bin Rashid Centre for Government Innovation and Bellwether
Red Bull Bahrain and Lowe MENA
Waha Capital
Best use of packaging
Al Fakher and CBA
Best internal communications during a brand development programme
Ahlibank QSC and Brand Union
APM Terminals Bahrain and Miracle
Dubai Airports and StartJG
Duqm Refinery and Omnia
Medeor Hospital and Omnia
Best implementation of a brand development programme
Batelco and Unisono
DP and Brash Brands
Fakih IVF and BrandAid
GO Telecommunications and Bellwether
Men’s handball and 28 Design Consultancy
Best implementation of a brand development project across multiple markets
Malabar Gold and Diamonds and Brand Union
Best creative strategy
Aseer Investments and Bellwether
GFH and Unisono
Horizon Co and Bellwether
King Abdullah Economic City and Turquoise Branding
Red Bull Bahrain and Lowe MENA
Best brand evolution
Abdul Latif Jameel and Siegel+Gale
Al Yuam and Bellwether
Aseer Investments and Bellwether
Batelco and Unisono
GO Telecommunications and Bellwether
Horizon & Co and Bellwether
Best strategic/creative development of a new brand
Datamena and Bellwether
Duqm Refinery and Omnia
Hamad International Airport and StartJG
Roshan and Tonic International
Saudi Arabian Basketball Company and Turquoise Branding
Best brand development project to reflect changed mission/values/positioning
Aseer Investment and Bellwether
GFH and Unisono
GO Telecommunications and Bellwether
Horizon & Co and Bellwether
Red Bull Bahrain and Lowe MENA
Saudi Arabian Basketball Company and Turquoise Branding
Best brand consolidation
AlYaum and Bellwether
Best rebrand of a digital property
Careem and North 55
Dubai Sports City and MBLM
National Bank of Oman and Bellwether
Best visual identity from a charity, NGO or NFP
CDA (Community Development Authority), UAE and Tonic International
dnata and Brash Brands
Best visual identity from the energy & extractives sector
Enerji and Unisono
Duqm Refinery and Omnia
Enerya and Landor Associates
Setcore Petroleum and Bladonmore
Best visual identity from the financial services sector
Aseer Investments and Bellwether
FGB and Brash Brands
GFH and Unisono
Best visual identity from the healthcare and pharmaceuticals sector
Fakih IVF and BrandAid
Medeor Hospital and Omnia
Best visual identity from the industrial and basic materials sector
Arkan and Brand Union
King Abdullah Economic City and Turquoise Branding
Best visual identity from the professional services sector
Horizon & Co and Bellwether
Keita and Omnia
Streetlight and Unisono
The You Experience and 28 Design Consultancy
Best visual identity from the public sector
GCC-STAT and OHI Leo Burnett, Oman
Best visual identity from the retail sector
Aldar and Mubadala and Latitude Agency
S’wich and Tonic International
Best visual identity from the technology, media & telecommunications sector
Batelco and Unisono
Carma and Omnia
Datamena and Bellwether
Go Telecommunications and Bellwether
Rinboo and Tagbrands
Roshan and Tonic
Rukn and Unisono
Best visual identity from the travel & leisure sector
Boca and North 55
Hilton Doha and FP7
QFA and FITCH
Saudi Arabian Basketball Company and Turquoise Branding
Voyoga and Brash Brands
X Dubai & Start JG
