• Transform magazine
  • August 15, 2020

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Success in strategic branding in the Middle East and North Africa

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The Transform Awards Middle East North Africa, for exceptional new and evolving brand and rebrand campaigns, has revealed those organisations who have made the shortlist. The awards recognise and share brand development work in the Middle East and North Africa region.

Transform is unique in its mission to recognise brand development work that is well thought-out, effective, innovative and creative. This is the second time the event is taking place in the MENA region, an area with a booming economy and a growing interest in strategic branding.

This year, the awards programme saw entries from a greater number of countries in the region including the Unites Arab Emirates, Bahrain, Saudi Arbaia, Oman and Lebanon. Shortlisted companies include Careem and North 55, Dubai Sports City and MBLM and National Bank of Oman and Bellwether for ‘Best rebrand of a digital property’ and Abdul Latif Jameel and Siegel+Gale, Al Yuam and Bellwether, Asser Investments and Bellwether, Batelco and Unisono, GO Telecommunications and Bellwether and Horizon & Co and Bellwether for ‘Best brand evolution’.

The most inspired and innovative project, as voted for by the Transform MENA judges, will receive the most prestigious award of the night, the Grand Prix.

Liz Foggitt, publishing and events manager, says “We are proud to bring the Transform Awards to the MENA region once again to celebrate the growing branding industry and the superb work being done. It’s always a pleasure learning about the nuances of branding and communications in different cultures and some of the work is of an exceptionally high standard.”

The global Transform awards began in Europe six years ago. The awards have now expanded to both the MENA, Asia-Pacific regions and for the first time this year will be taking place in North America. The programme provides the inspiration for a global brand development magazine, Transform magazine. The growth of the awards reflect global corporations’ growing investment in strong brand strategies.

The award winners will be announced at a ceremony on 2 June 2015 at The Address Hotel Dubai Marina. The awards will follow the Middle East Brand Summit, an event delving into the stories of companies excelling in their brand and marketing communications. If you would like to attend either event you can contact Liz Foggitt via lfoggitt@transformmagazine.net or by calling +44 20 7998 6263.

For the full shortlist see below:

Best use of a visual property

Batelco and Unisono

Enerya and Landor Associates

Mohammed Bin Rashid Centre for Government Innovation and Bellwether

Rise Sports and Omnia

Saudi Arabian Basketball Company and Turquoise Branding

 

Best brand architecture solution

AIYuam and Bellwether

Dubai Sports City and MBLM

Enerya and Landor Associates

GFH and Unisono

Riyad Bank and Brand Union

 

Best use of copy style/tone of voice

Fakih IVF and BrandAid

GO Telecommunications and Bellwether

Rukn and Unisono

S’wich and Tonic International

 

Best brand experience

du and Bellwether

Etisalat and StartJG

GGICO  Properties and MBLM

Mohammed Bin Rashid Centre for Government Innovation and Bellwether

Red Bull Bahrain and Lowe MENA

Waha Capital

 

Best use of packaging

Al Fakher and CBA

 

Best internal communications during a brand development programme

Ahlibank QSC and Brand Union

APM Terminals Bahrain and Miracle

Dubai Airports and StartJG

Duqm Refinery and Omnia

Medeor Hospital and Omnia

 

Best implementation of a brand development programme

Batelco and Unisono

DP and Brash Brands

Fakih IVF and BrandAid

GO Telecommunications and Bellwether

Men’s handball and 28 Design Consultancy

 

Best implementation of a brand development project across multiple markets

Malabar Gold and Diamonds and Brand Union

 

Best creative strategy

Aseer Investments and Bellwether

GFH and Unisono

Horizon Co and Bellwether

King Abdullah Economic City and Turquoise Branding

Red Bull Bahrain and Lowe MENA

 

Best brand evolution

Abdul Latif Jameel and Siegel+Gale

Al Yuam and Bellwether

Aseer Investments and Bellwether

Batelco and Unisono

GO Telecommunications and Bellwether

Horizon & Co and Bellwether

 

Best strategic/creative development of a new brand

Datamena and Bellwether

Duqm Refinery and Omnia

Hamad International Airport and StartJG

Roshan and Tonic International

Saudi Arabian Basketball Company and Turquoise Branding

 

Best brand development project to reflect changed mission/values/positioning

Aseer Investment and Bellwether

GFH and Unisono

GO Telecommunications and Bellwether

Horizon & Co and Bellwether

Red Bull Bahrain and Lowe MENA

Saudi Arabian Basketball Company and Turquoise Branding

 

Best brand consolidation

AlYaum and Bellwether

 

Best rebrand of a digital property

Careem and North 55

Dubai Sports City and MBLM

National Bank of Oman and Bellwether

 

Best visual identity from a charity, NGO or NFP

CDA (Community Development Authority), UAE and Tonic International

dnata and Brash Brands

 

Best visual identity from the energy & extractives sector

Enerji and Unisono

Duqm Refinery and Omnia

Enerya and Landor Associates

Setcore Petroleum and Bladonmore

 

Best visual identity from the financial services sector

Aseer Investments  and Bellwether

FGB and Brash Brands

GFH and Unisono

 

Best visual identity from the healthcare and pharmaceuticals sector

Fakih IVF and BrandAid

Medeor Hospital and Omnia

 

Best visual identity from the industrial and basic materials sector

Arkan and Brand Union

King Abdullah Economic City and Turquoise Branding

 

Best visual identity from the professional services sector

Horizon & Co and Bellwether

Keita and Omnia

Streetlight and Unisono

The You Experience and 28 Design Consultancy

 

Best visual identity from the public sector

GCC-STAT and OHI Leo Burnett, Oman

 

Best visual identity from the retail sector

Aldar and Mubadala and Latitude Agency

S’wich and Tonic International

 

Best visual identity from the technology, media & telecommunications sector

Batelco and Unisono

Carma and Omnia

Datamena and Bellwether

Go Telecommunications and Bellwether

Rinboo and Tagbrands

Roshan and Tonic

Rukn and Unisono

 

Best visual identity from the travel & leisure sector

Boca and North 55

Hilton Doha and FP7

QFA and FITCH

Saudi Arabian Basketball Company and Turquoise Branding

Voyoga and Brash Brands

X Dubai & Start JG

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