• Transform magazine
  • August 14, 2020

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Awards recognise strong design strategy

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Design strategy is an important component of overall brand strategy.

The winner’s at last week’s DBA Design Effectiveness Awards ceremony (12 February ’15) submitted campaigns that showed how impactful design can be on business success.

The winner of gold in ‘Brand identity over £100,000’ was Heck sausages and Elmwood. The rebrand took the product from independently sold sausages with no name or brand, to serious contenders in an over-crowded market. With no PR or marketing budget the brand has grown on the strength of the design alone.

There were three gold winners in the ‘Brand identity under £100,000’ category. One was Keelham Farm Shop and Thompson Brand Partners. Keelham wanted to achieve sustainable growth with a strong brand that brought its products to life through the producer’s stories. They have since seen a 400 times return on investment. The other winners in this category were Manomasa tortillas and Pearlfisher and the Goal football website and Elmwood, demonstrating that smaller budgets needn’t be a limitation.

Design should be rooted in a clear brand strategy that highlights what is important to that particular company and what it aims to achieve. The design and visual identity can effectively communicate company culture to its stakeholders in a way that is both clear and engaging.

For the full list of award winners, click here.

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