• Transform magazine
  • May 19, 2022



Opinion: "Why is strong brand positioning critical?


On 8 November, the Boao Forum for Asia (BFA) Financial Cooperation Conference opened in London, convening more than 400 government, business and academic leaders from 22 Asian and European countries. Delegates shared...

Read More

Opinion: "Baker Tilly's rebrand to RSM"

Richard Silbermann.jpg (1)

How can you keep the spirit of a brand after an acquisition? Richard Silbermann explains Things that are important to us, such as cars, jewellery or other prized poss...

Read More

Opinion: "Brexit could spell disaster for brand Britain"

London cloudy.jpg

A vote for the UK to leave the EU would be a disastrous result for Britain's nation brand, says Jacques de Cock The current debate about Britain’s future in the E...

Read More

Opinion: "The present and future of customer experience"


A strong, customer-centric digital experience is key to driving positive interactions and loyalty, says Leesa Wytock Within the last few years, digital has become the...

Read More

Opinion: "Putting values at the heart of business strategy"

Jeff 2.png

An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfactio...

Read More

Opinion: "Successful transformation requires thorough planning and consistent implementation"

David Graham.png (1)

Although often overlooked, implementation planning is a key part of any rebrand process, says David Graham Designing a new brand is exciting. A new logo is unveiled t...

Read More

Opinion: "What’s that coming over the hill?" says Duncan Shaw

Duncan Shaw.jpg

Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not sc...

Read More

Opinion: "Defining moments lead to compelling brand stories"

TM pic  for article.jpg

What does being a storyteller really mean for brands? Thackway McCord says that narrative can translate strategy from abstract intent to tangible action. There’s a lo...

Read More

Opinion: "Fonts are core brand assets" says Bruno Maag


Many languages lack the good-quality fonts that Western markets take for granted. Bruno Maag sees this as an opportunity for courageous brands to allow customers access to their fonts, benefiting communities and drivi...

Read More

Opinion: "Should brands be led by coherence?" Dan Bobby asks

dan bobby.jpg

Brands strive for consistency, but what's really needed in the digital age is coherence. Dan Bobby argues for a shift in the way brands are built There exists ine...

Read More