• Transform magazine
  • May 19, 2022

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Opinion

Opinion: "Why is strong brand positioning critical?

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On 8 November, the Boao Forum for Asia (BFA) Financial Cooperation Conference opened in London, convening more than 400 government, business and academic leaders from 22 Asian and European countries. Delegates shared...

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Opinion: "Baker Tilly's rebrand to RSM"

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How can you keep the spirit of a brand after an acquisition? Richard Silbermann explains Things that are important to us, such as cars, jewellery or other prized poss...

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Opinion: "Brexit could spell disaster for brand Britain"

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A vote for the UK to leave the EU would be a disastrous result for Britain's nation brand, says Jacques de Cock The current debate about Britain’s future in the E...

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Opinion: "The present and future of customer experience"

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A strong, customer-centric digital experience is key to driving positive interactions and loyalty, says Leesa Wytock Within the last few years, digital has become the...

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Opinion: "Putting values at the heart of business strategy"

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An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfactio...

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Opinion: "Successful transformation requires thorough planning and consistent implementation"

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Although often overlooked, implementation planning is a key part of any rebrand process, says David Graham Designing a new brand is exciting. A new logo is unveiled t...

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Opinion: "What’s that coming over the hill?" says Duncan Shaw

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Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not sc...

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Opinion: "Defining moments lead to compelling brand stories"

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What does being a storyteller really mean for brands? Thackway McCord says that narrative can translate strategy from abstract intent to tangible action. There’s a lo...

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Opinion: "Fonts are core brand assets" says Bruno Maag

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Many languages lack the good-quality fonts that Western markets take for granted. Bruno Maag sees this as an opportunity for courageous brands to allow customers access to their fonts, benefiting communities and drivi...

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Opinion: "Should brands be led by coherence?" Dan Bobby asks

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Brands strive for consistency, but what's really needed in the digital age is coherence. Dan Bobby argues for a shift in the way brands are built There exists ine...

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