• Transform magazine
  • December 17, 2025

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Transform readers' rebrand of the year: 2025

Rebrand Of The Year 2025

We asked designers around the world to nominate the rebrand that moved them, excited them and made them think. From football teams to political movements, the responses were wide-ranging. Now, for 2025, the results ar...

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Crafting a sonic identity for TPG

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Smith & Western's co-founders, Nick West and Dan Higson, discuss their winning sonic work at the Transform Awards ANZ for internet and mobile provider TPG....

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Transform Awards Europe 2026 shortlist revealed

3 TAE 2026 Shortlist Announced News Story

Back for a 17th year, the Transform Awards Europe remains the continent’s only dedicated celebration of rebranding, repositioning and brand development. Transform is proud to announce this year’s shortlist which refle...

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How we rebranded Lifeblood

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Principals' creative director, Rachel Terkelsen, joins Transform magazine publisher Andrew Thomas to discuss the agency's winning work at the Transform Awards ANZ 2025....

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Dalziel & Pow brings storytelling-led design to the new Guinness Open Gate Brewery London

1 HEADER GOGBL Open Gate

Dalziel & Pow has delivered a full wayfinding system, retail strategy and store design for the new Guinness Open Gate Brewery London, which opened in Covent Garden on 11 December. Spanning three historic buildings...

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Designing together with pride

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Dean Hazelgrove, strategic creative director and founder at Collective Objective Studio, discusses his shortlisted work for the Transform Awards ANZ 2025....

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Huntington National Bank rebrand underlines US-wide ambitions

Huntington CS 08 Bankfacade

Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by K...

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Evolving a heritage brand

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M+C Saatchi Consulting's global CEO, Rhonda Hiatt, and Fruit of the Loom Inc.'s senior director, consumer insights, Chad Holleman, chat about Vanity Fair Lingerie's winning work for the Transform Awards No...

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How does always-on intelligence drive transformative growth for brands?

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M+C Saatchi Consulting's executive creative director, Amanda Skudlarek, and senior strategy director, Kristyn Bertrams, join Transform editor Jack Cousins at the Transform Awards North America 2025. They discuss t...

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Five minutes with Six Cinquième

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Transform magazine caught up with Six Cinquième’s founders, Ash Phillips and Miro LaFlaga, at Brand New conference in Pittsburgh, PA. Fresh from giving a talk at the event, the pair discuss how their agency has e...

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