Europe

Many congratulations to the wonderful winners of the Transform Awards Europe 2026

Best Use of a Visual Property

Gold – Maybourne and FutureBrand London

Silver – Heineken Studio and Thirst

Silver – Pinc and Collaboration Nation

Bronze – Cubic³ and Dusted

Bronze – HaysMac and SomeOne

Bronze – Sky

 

Best Brand Architecture Solution

Gold – MotoGP and Pentagram

Silver – Mahindra and Dusted

Bronze – Bodegas LAN and Grávita

 

Best Use of Copy Style or Tone of Voice

Gold – Bath Rugby and Mr B & Friends

Silver – Coder and Together

Silver – Eleven as One and Saboteur

Bronze – A&O Shearman and Landor UK

Bronze – Bovis and Industry Partners

Bronze – Endura and Reed Words

 

Best Brand Experience

Gold – Renault and Lonsdale

Gold – SRG SSR Schweizerische Radio – und Fernsehgesellschaft (The Swiss Broadcasting Corporation)

Silver – Mastercard and FutureBrand London

Silver – Pepsi Diner Milan 2024 and PepsiCo

Bronze – Alpine and Lonsdale

Bronze – Pandora and Work & Co, part of Accenture Song

Bronze – Renault – le défilé renault® the carwalk

 

Best Wayfinding or Signage

Gold – Bovis and Industry Partners

Gold – V&A and Fieldwork Facility

Silver – Mastercard and FutureBrand London

Silver – UCL and GRAPHIC:SR

Bronze – Limerick City and County Council with Placemarque

Bronze – Spark and Modulex

 

 

Best Use of Typography

Gold – MotoGP and Pentagram

Silver – easyJet and Zag

Silver – The Royal Institute of Philosophy and Only

Bronze – China Now Music Festival and Saboteur

Bronze – Greene King and Siegel+Gale

 

Best Audio Brand

Gold – Maybelline New York and Sixième Son

Gold – Sound of Shell and Sonicbrand

Silver – degewo and why do birds with wirDesign

Silver – Siemens and why do birds

Bronze – L1+ and Sixième Son

Bronze – CGR Cinémas and Chut! On vous écoute

Highly commended – LBS and why do birds with Huth+Wenzel

 

Best Place Brand

Gold – Parthalán Place and Alkamee Brand & Design

Silver – A State of Denmark and Copenhagen Capacity

Bronze – Eastern City and Anatomy

 

Best Expression of a Brand on Social Media Channels

Gold – MG x Arsenal Football Club and LoveGunn

Silver – First Quantum Minerals and Bladonmore

Best Internal Communications During a Brand Development Project

Gold – ams OSRAM and GW+Co

Silver – IAG and Clout Branding

 

Best Implementation of a Brand Development Project

Gold – Oxford United Football Club and LoveGunn

Silver – Mahindra and Dusted

Bronze – Bovis and Industry Partners

Bronze – Sanofi

Best Creative Strategy (Business)

Gold – Coder and Together

Silver – Cruxy and Designhouse

Silver – Freshways and White Bear Studio

Bronze – Cubic³ and Dusted

Bronze – Jane Grey and WMH&I

Best Creative Strategy (Consumer)

Gold – AXA and Saboteur

Gold – Goodies and Dragon Rouge London

Silver – Airtime and ODA Branding

Silver – OEFY and Elmwood

Bronze – Sky

Bronze – St Austell Brewery and Brand Potential

Highly commended – C02 YOU and Boundless Brand Design

 

Best Creative Strategy (Corporate)

Gold – IAG and Clout Branding

Gold – Orchestre de chambre de Paris and Landor Paris 

Silver – Maybourne and FutureBrand London

Silver – SThree and SANDBEE

Silver – Syensqo and Landor Paris

Bronze – St Austell Brewery and Brand Potential

Bronze – Tata Consultancy Services

 

Best Brand Evolution (Business)

Gold – Cruxy and Designhouse

Silver – AerFin and Mr B & Friends

Silver – Oxford United Football Club and LoveGunn

Bronze – AstraZeneca and Conran Design Group

Bronze – Burgess Hodgson and Mr B & Friends

 

Best Brand Evolution (Consumer)

Gold – Bath Rugby and Mr B & Friends

Gold – Tideford Organics and The Space Creative

Silver – Kuoni and ODA Branding

Silver – Norwex® and The Workroom

Silver – Pernod Ricard and Lonsdale

Bronze – BAT glo and Landor UK

Highly commended – MotoGP and Pentagram

Highly commended – The Foxes Club and Thisaway

Best Brand Evolution (Corporate)

Gold – Maybourne and FutureBrand London

Gold – Norwex® and The Workroom

Silver – AND-E and Baxter & Bailey

Silver – Liquidity and FutureBrand London

Bronze – Aegon and TD 

Bronze – St Austell Brewery and Brand Potential

 

Best Strategic or Creative Development of a New Brand

Gold – Elimini and Lippincott

Silver – Mahindra and Dusted

Silver – TKMS and MetaDesign

Bronze – Ascentry and Brandpie

Bronze – Bicester Motion and Conran Design Group

Bronze – The Romanian Ice Hockey Federation and Rubikom

 

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – The Very Collection and Elmwood

Silver – Media Connect and TOTEM

Bronze – QEMETICA Agricultural Solutions and Touchideas

 

Best Naming Strategy (New Name)

Gold – Adura and Designhouse

Gold – Idle and Curious

Silver – Omny Group and Industry Partners

Silver – Peckish and SomeOne

Bronze – A&O Shearman and Landor UK

Bronze – Humanarium and Anatomy

Bronze – Viewm and BrandSilver

 

Best Naming Strategy (Rename)

Gold – UTO and JoosNabhan  

Gold – Zempler Bank and Reed Words

Silver – Reneskins and Fabular

Bronze – Fintastic and Fabular

Bronze – Ubbak and Agence Namibie

Bronze – welyo and Dragon Rouge Warsaw

Best Corporate Rebrand Following a Merger or Acquisition

Gold – A&O Shearman and Landor UK

Silver – Bovis and Industry Partners

Bronze – Nexpring Health and Brandpie

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)

Gold – Zelestra and Saffron Brand Consultants

Silver – Crosstide and Ascend Studio

Silver – Freshways and White Bear Studio

Silver – University of Staffordshire and RBL Brand Agency

Bronze – ams OSRAM and GW+Co

Bronze – Oxford United Football Club and LoveGunn

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)

Gold – Norwex® and The Workroom

Silver – Applewood and The Collaborators

Silver – StudyIn and Mr B & Friends

Bronze – Fileni and CBA Italy

Bronze – Harvey's Brewery and WPA Pinfold

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)

Gold – Environment Bank and Industry Partners

Gold – Scope and Dragon Rouge London

Silver – Orchestre de chambre de Paris and Landor Paris

Bronze – Essendi and Dragon Rouge France

Bronze – IAG and Clout Branding

Bronze – SThree and SANDBEE

Highly commended – AND-E and Baxter & Bailey

 

Best Brand Consolidation

Gold – MotoGP and Pentagram

Silver – Faria Education Group and Luminous

 

Best Digital Transformation

Gold – Actors' Trust and IE Brand & Digital

Silver – Coder and Together

Silver – First Quantum Minerals and Bladonmore

Bronze – Cubic³ and Dusted

Bronze – Pandora and Work & Co, part of Accenture Song

Bronze – ProteinQure and Greenspace

Best Use of Packaging (Glass)

Gold – Double Dutch and Boundless Brand Design

Silver – Bodegas LAN and Grávita

Bronze – De Lossy and Be Dandy

 

Best Use of Packaging (Print and Card)

Gold – Applewood and The Collaborators

Silver – Capsicana and The Collaborators

Bronze – Love Struck and The Collaborators

Bronze – Pencil Studio

Best Use of Packaging (Other)

Gold – BAT glo and Landor UK

Silver – De Lossy and Be Dandy

 

Best Use of Packaging (Limited Edition)

Gold – Hendrick's Whimsical Watering Can and Boundless Brand Design

Silver – Doritos Minecraft and PepsiCo

Bronze – Black Art GTR and Thirst

Bronze – Pencil Studio

Best Visual Identity from the Automotive Sector

Gold – Mahindra and Dusted

Bronze – MG Cyberster and LoveGunn

 

Best Visual Identity by a Charity, NGO or Not-for-Profit

Gold – Nepal Nature Trust and Saboteur

Silver – Actors' Trust and IE Brand & Digital

Silver –London’s Air Ambulance Charity and FORM Brands Studio

Bronze – Parkinson's UK and Red Stone

Bronze – Royal Albert Hall and Brandpie

Bronze – Scope and Dragon Rouge London

 

Best Visual Identity from the Education Sector

Gold – AXA and Saboteur

Gold – St John's College, Cambridge and SomeOne

Silver – The Royal Institute of Philosophy and Only

Silver – Università Telematica Pegaso and FutureBrand Italia

Bronze – Pinc and Collaboration Nation

Bronze – Raising Digital Citizens and Greenspace

 

Best Visual Identity from the Energy and Utilities Sector

Gold – OMV and Interbrand

Silver – Elimini and Lippincott

Bronze – Carbon Neutral Fuels and ORCA

Bronze – Veil Energy and IMP

 

Best Visual Identity from the Engineering and Manufacturing Sector

Gold – Krown and Move Branding

Silver – AerFin and Mr B & Friends

Bronze – ST Engineering Antycip

 

Best Visual Identity from the Financial Services Sector

Gold – Liquidity and FutureBrand London

Silver – Cruxy and Designhouse

Bronze – Aegon and TD

Bronze – IAG and Clout Branding

 

Best Visual Identity from the FMCG Sector

Gold – Ribena and Elmwood

Silver – Cheeky Panda and B&B Studio

Bronze – Lagardère Travel Retail Polska and Dragon Rouge Warsaw

Bronze – Pokket and Brand New Attitude

 

Best Visual Identity from the Food and Beverage Sector

Gold – Goodies and Dragon Rouge London

Silver – Beefeater and NB Studio

Silver – Freshways and White Bear Studio

Bronze – Domaine de la Chapelle and Be Dandy

Bronze – La Rousse Foods and Alkamee Brand & Design

Bronze – St Austell Brewery and Brand Potential

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Nexpring Health and Brandpie

Silver – My Health and Anatomy

Silver – ProteinQure and Greenspace

Bronze – Ascentry and Brandpie

Bronze – Helixr and Curious

 

Best Visual Identity from the Hospitality Sector

Gold – Maybourne and FutureBrand London

Silver – DOOD and Run For The Hills

Silver – Island Restaurant and Common Curiosity

Bronze – Greene King and Siegel+Gale

Bronze – St Austell Brewery and Brand Potential

Bronze – The Shepherd and Rowdy Studio

 

Best Visual Identity from the Industrial, Agricultural and Extractive Sector

Gold – Syensqo and Landor Paris

Silver – QEMETICA Agricultural Solutions and Touchideas

Bronze – Adura and Designhouse

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Norwex® and The Workroom

Silver – Humanarium and Anatomy

Silver – Jane Grey and WMH&I

Bronze – esPattio and Move Branding

Bronze – Sonocea and Manifest

 

Best Visual Identity from the Professional Services (Advisors and Consultants)

Gold – Cruxy and Designhouse

Gold – Thirty Two Music and YeahNice

Silver – Environment Bank and Industry Partners 

Silver – SThree and SANDBEE

Bronze – H/Advisors and Conran Design Group

Bronze – Warp Technologies and YeahNice

 

Best Visual Identity from the Professional Services (Legal and Accountancy)

Gold – A&O Shearman and Landor UK

Silver – MUVE and LoveGunn

Bronze – Burgess Hodgson and Mr B & Friends

Bronze – HaysMac and SomeOne

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Gold – GravityCo and Anagram

Silver – Bovis and Industry Partners 

Bronze – Rakennusliitto and Berry Creative

Bronze – Verisure

 

Best Visual Identity from the Public Sector

Gold – Vasile Alecsandri National Theatre and Matei Rusu

Silver – DEKSA and Tank Design

Bronze – Museum of Croydon and 31% Wool

 

Best Visual Identity from the Retail Sector

Gold – Pepsi Ring and PepsiCo

Silver – Peckish and SomeOne

Bronze – Nuca and Touchideas

Bronze – Pepsi x Kangaroos Sneakers and PepsiCo

 

Best Visual Identity from the Sports and Leisure Sector

Gold – MotoGP and Pentagram

Gold – Watermill Theatre and Common Curiosity

Silver – Bath Rugby and Mr B & Friends

Silver – Cadogan Hall and Common Curiosity

Bronze – Oxford United Football Club and LoveGunn

Bronze – The Foxes Club and Thisaway

Highly commended – The Romanian Ice Hockey Federation and Rubikom

 

Best Visual Identity from a Startup

Gold – WeAi and Move Branding

Silver – Club Connect and Pencil Studio

Bronze – CalypsoAI and Rowdy Studio

Bronze – VerifyLabs.Ai and Brand & Deliver

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – Cambridge Audio and Only 

Silver – Civo and Mr B & Friends

Silver – Cubic³ and Dusted

Bronze – Airtime and ODA Branding

Bronze – Behaviorally and Curious 

Bronze – NiCE and Curious

 

Best Visual Identity from the Transport and Logistics Sector

Gold – AerFin and Mr B & Friends

Gold – Brambles and CHEP and Coley Porter Bell

Silver – Alainé and Be Dandy

Bronze – Pittsburgh International Airport and Uffindell

 

Best Visual Identity from the Travel and Tourism Sector

Gold – easyJet and Zag

Silver – Dublin Airport and Dynamo

Silver – Pittsburgh International Airport and Uffindell

Bronze – Kuoni and ODA Branding

   

Brand Strategist of the Year

Winner ­– Rachel Williams – Landor

 

Young Contender of the Year

Winner ­– Yoana Self – Mr B & Friends

Best Overall Visual Identity
Winner – Norwex® and The Workroom

Grand Prix
Winner ­– MotoGP and Pentagram