Mikey Hart, creative director at Hulsbosch, reveals the brand strategy and visual identity crafted for Coles Finest, repositioning Australia’s largest premium private label brand. Through a close, collaborative partne...
Transform
Beyond the noise: Why brands need to speak to the heart
Steven Gao, business partner at Landor China, argues the world of branding is no longer simply about differentiating, it’s about forging unforgettable bonds to leverage emotion....
Why brands should never sit still
In a world dominated by screens, static brands are losing their voice. Mike Tosetto, director and founder of Never Sit Still, explores how motion branding brings strategy, design and animation together to create motio...
Transform readers' rebrand of the year: 2025
We asked designers around the world to nominate the rebrand that moved them, excited them and made them think. From football teams to political movements, the responses were wide-ranging. Now, for 2025, the results ar...
Why the future of branding isn’t visual, it’s cultural
Jackson Chang, executive creative director and partner at Jibe Global, explains the idea of ‘Brand Gravity’ and how it helps brands uncover a target audience’s sense of self....
Crafting a sonic identity for TPG
Smith & Western's co-founders, Nick West and Dan Higson, discuss their winning sonic work at the Transform Awards ANZ for internet and mobile provider TPG....
How we rebranded Lifeblood
Principals' creative director, Rachel Terkelsen, joins Transform magazine publisher Andrew Thomas to discuss the agency's winning work at the Transform Awards ANZ 2025....
Dalziel & Pow brings storytelling-led design to the new Guinness Open Gate Brewery London
Dalziel & Pow has delivered a full wayfinding system, retail strategy and store design for the new Guinness Open Gate Brewery London, which opened in Covent Garden on 11 December. Spanning three historic buildings...
Designing together with pride
Dean Hazelgrove, strategic creative director and founder at Collective Objective Studio, discusses his shortlisted work for the Transform Awards ANZ 2025....
When AI spins its cocoon, how can brands rediscover that non-algorithmic light?
Ray Lan, ECD at Design Bridge and Partners, discusses the pitfalls of AI compared to authentic human creativity when it comes to designing effective brands. We live i...
