Angus Hyland, partner at Pentagram, explains how his agency crafted the 'Grand Prix'-winning work on behalf of MotoGP for the Transform Awards Europe 2026....
Transform
Brand storytelling as strategy
Beth Andlaw, co-founder at FORM Brands Studio, explores how aligning brand language and visual identity from the outset creates stronger, more consistent and memorable brand experiences....
Interview: Winning the 'Best Overall Visual Identity' at the Transform Awards
Brigid McMullen, founder and managing director at The Workroom, chats to Transform about her agency's major wins with Norwex at the Transform Awards Europe 2026....
Five minutes with Jamie Thorp
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...
The experience ecosystem – how to get people to give a shit about your brand
Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...
Interview: Crafting an identity for London’s Air Ambulance Charity
Alex and Beth Andlaw, co-founders at Form Brands Studio, chat to Transform about their award-winning work for London’s Air Ambulance Charity at the Transform Awards Europe 2026....
Interview: Michael Davies on GRAPHIC:SR's award-winning work
Michael Davies, head of GRAPHIC:SR, chats about his agency's work for UCL, shortlisted in the 'Best Wayfinding or Signage' category at the Transform Awards Europe 2026....
How powerful can a gift really be?
Hamish Shand, founder and executive creative director of Boundless Brand Design, explains why the spirit brands that lead the next decade will be those who treat gifting as a key expression of who they are....
Setting the right course for brand
Paul Croxton, executive creative director at Ascend Studio, uses his agency’s work with Crosstide as an example of strategy truly proving its value. Branding is often...
Interview: Move Branding's philosophy for branding
Patxi Fernandez, general director at Move Branding, discusses his agency's award-winning work with Krown, WeAi and esPattio....
