Brand Potential scooped up five trophies at the Transform Awards Europe 2026 for its project with St Austell Brewery. Here, the agency's designer and consultant, Shiv Bailey, discusses the project, explaining why...
Transform
St John’s College introduces hand-drawn shield to identity
St John’s College at Durham University, established over 100 years ago in the heart of the English city, required a new visual identity following the college’s plans to establish its own standalone digital presence. L...
Interview: Why we evolved SThree's brand identity
Transform sits down with SThree's global brand director, Emma Renaudon-Smith, and its MD of marketing, Steven Biester. The pair explore their Transform Awards-winning rebrand with Sandbee....
Interview: How collaboration was crucial to rebranding ams OSRAM
Gilmar Wendt, founder at GW+CO, chats to Transform about working with ams OSRAM following a complex merger. He discusses the project's overarching strategy and how that fed into the design....
The recruitment sector demands braver brands
Emma Renaudon-Smith, global brand director at SThree, explores why differentiation, clarity and creative bravery in the recruitment sector are now essential for commercial success....
Basketball Scotland unveils simple and elegant brand update
Following the introduction of a new board and senior management team, Basketball Scotland wanted to convey a renewed focus on transparency, collaboration and trust across the community. Edinburgh-based agency Brand Oa...
Why your tone of voice deserves to be more than three words on a slide
Jamie Thorp, creative lead at Reed Words, explains why brands need more than vague principles to communicate consistently and effectively. A friend asks you to bake a...
Only fans – rebranding MotoGP
Pentagram’s partner and creative director, Angus Hyland, chat about his agency’s ‘Grand Prix’ winning project at the Transform Awards Europe. Rebranding a global spor...
Where is wayfinding headed next?
With Transform’s inaugural European Wayfinding Awards fast approaching, we hear from those shaping the discipline. From the biggest changes facing wayfinding to the biggest mistakes made in the industry, leaders in th...
Can you manufacture a viral colour?
Some of the world’s most iconic companies and cultural figures, from Mattel to Taylor Swift, have leveraged colour to boost brand impact. But how do some shades go viral while others fade fast? Hannah Bowler reports....
