• Transform magazine
  • July 05, 2025

Top

Articles

Transporting sound

RTA 01

When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...

Read More

Sands of time

Queen Rania_classroom.jpg

For Jordan’s Queen Rania Foundation – which focuses on education as a means to combatting poverty, crime and conflict – needed a strong identity to help it cut-through and achieve awareness with its target group of do...

Read More

Place branding: Tel Aviv

Tel Aviv.jpg

Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports...

Read More

MENA brands focus on localisation, differentiation at annual conference

PHOTO-2018-05-08-07-29-25.jpg

With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....

Read More

Ride hailing genie unveils Middle East rebrand

28685785_1790385464345738_3534794186410955157_n.jpg

Catching a ride in the Middle East has never been easier thanks to the likes of Jeeny. The ride hailing app has recently rebranded from Easy Taxi as it expands throughout the region. Founded in 2012 in Brazil, it has...

Read More

Branding, my way

Jawwy brand.jpg

With the Middle East telecommunications market under increasing pressure from saturation, changing population demographics and an always-developing communications landscape, carving a niche in which to make new brands...

Read More

Defining innovation: Dubai Lynx, day 2

Dubai_Lynx_day_2.JPG

"Innovation is doing things differently in order to do them better," says JR Little, head of innovation at Dentsu Aegis agency Carat. That sentiment defined the second day of the Dubai Lynx festival....

Read More

Going glocal: Dubai Lynx, day 1

image1.JPG

It's no secret that brands are interested in the Middle East. Western retailers and luxury brands have jumped on the new opportunities to provide unique experiences to discerning audiences, B2B companies have expa...

Read More

Fashioning new luxuries

Robinsons View.jpg

In recent years, the retail market has transformed economies in the Middle East, attracting a plethora of tourists to its malls in search of luxury while providing employment for its citizens....

Read More

A dream of golden sands

Cove Rotana.JPG

A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true....

Read More

Page 1 of 2