• Transform magazine
  • September 26, 2022

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Transform Awards North America 2022 shortlist announced

TANA Shortlist

Transform magazine is proud its award programme is set to celebrate the transformative power of rebranding and brand development in the North America region for the eighth consecutive year.

This year’s edition sees a number of hotly contended categories with ‘Best use of a visual property’ and ‘Best strategic or creative development of a new brand’ both including seven projects to battle it out for Gold. Elsewhere, ‘Best brand experience’, ‘Best use of packaging’ and ‘Best creative strategy’ are also expected to be highly competitive.

Each entry was examined by a panel of expert judges who hailed from amongst the region’s top companies including Google, Hasbro, Liberty Latin America and Microsoft. The judges focused on creativity, innovation, strategic excellence and implementation when determining the best entries throughout the five categories.

“I would like to extend my congratulations to everyone who has been shortlisted. We believe this year’s Transform Awards North America entries set the bar in delivering excellence in the transformative power of brand strategy and design, and we are proud to be able to recognise the shortlisted companies in-person once again in October,” says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards.

The winners of the Transform Awards North America will be announced at the prestigious Manhattan Penthouse in New York City on 25 October.

The full shortlist is as follows:

 

CONTENT

 

Best use of visual property

Bally's Corporation and Interbrand

Colgate Recycle Me! (Colgate Palmolive) and Design Bridge New York

Delinea and Interbrand

Kleo and Fellow Studio

Merck Animal Health and CBX

Miller Lite X NFL (Molson Coors) and Design Bridge New York

The Hershey Company and CBX

 

Best brand architecture solution

Breastcancer.org and Work & Co

Gallup® and Starfish

ICE and Prophecy by Prosek

Morgan Stanley / E*TRADE and Interbrand

Truist and Interbrand

 

Best use of copy style or tone of voice

Beon and Interbrand

Cart.com and Goods & Services

Hootsuite and Prophet

ICE and Prophecy by Prosek

 

Best brand experience

Deem, Inc.

ICE and Prophecy by Prosek

Mars and Landor & Fitch

North Kansas City Schools and DLR Group

PepsiCo Design & Innovation - MTN Dew Cake Smash

ZEISS and Goods & Services

 

Best use of packaging

Compound Foods and Pearlfisher

Merrie Mill Farm and Vineyard with joe smith | the brand consultancy of Padilla

PepsiCo Design & Innovation - MTN Dew Cake-Smash

Tecate ALTA and Pearlfisher

Wild Turkey 101 and Pearlfisher

 

Best wayfinding or signage

Little Island and C&G Partners

Mars and Landor & Fitch

 

Best use of audio branding

Church's Chicken with Sonic Lens and Wunderman Thompson

Colgate and MassiveMusic

Interac and Sixième Son

Merrell and Sixième Son

Tostitos and Made Music Studio

Turner Classic Movies and Made Music Studio

 

Best use of typography

Bally's Corporation and Interbrand

Miller Lite X NFL (Molson Coors) and Design Bridge New York

TotalMed and MonogramGroup

TriValley Medical Group and The Creative Bar

 

Best place or nation brand

Answer the Call and Landor & Fitch

P33 and City of Chicago with 50,000feet Inc.

The Armory Show and Brunswick Creative

 

Best expression of a brand on social media channels

izzo® by Premier Dental Co and Starfish

PepsiCo Design & Innovation - Doritos

PepsiCo Design & Innovation - Lay's

 

PROCESS

 

Best internal communications during a brand development project

Enact and Landor & Fitch

Russell Reynolds Associates and Prophet

Vericast

 

Best implementation of a brand development project

Likewize and SomeOne

Nasdaq and Landor & Fitch

SCA Health and MonogramGroup

The Hershey Company and CBX

WPP and Landor & Fitch

 

STRATEGY

 

Best creative strategy

ams OSRAM and GW+Co

Aperio by BlackRock and Agenda

CoPilot and Spectacle

Merck Animal Health and CBX

The Armory Show and Brunswick Creative

WPP and Landor & Fitch

 

Best brand evolution (business)

Hootsuite and Prophet

Plug Power and Lippincott

Regard and Spectacle

Russell Reynolds Associates and Prophet

Xfinity

  

Best brand evolution (consumer)

Basil Hayden (Beam Suntory) and Design Bridge New York

Breastcancer.org and Work & Co

CoPilot and Spectacle

HTH (Sigura) and Design Bridge New York

NYC Pride and Lippincott

The Armory Show and Brunswick Creative

 

Best brand evolution (corporate)

Anheuser-Busch and Prophet

KPMG and Siegel+Gale

Nasdaq and Landor & Fitch

Quona Capital and 8 Point Studio

Winnebago Industries and joe smith | the brand consultancy of Padilla

 

Best strategic or creative development of a new brand

Del Monte Foods, Inc (for Joyba) and CBX

Delinea and Interbrand

IDentifi from PCH Media and Living Group

International Fresh Produce Association and Clarkmcdowall

izzo® by Premier Dental Co and Starfish

Light & Wonder and Landor & Fitch

OneMain Financial and DeSantis Breindel

 

Best development of a new brand within an existing brand portfolio

CVS Kidney Care and Prophet

Gateway Foundation and innerpride branding

NYSE and Prophecy by Prosek

PepsiCo Design & Innovation - Soulboost

StarStorage and innerpride branding

 

Best naming strategy

Allergan and Catchword Branding

Audacy and Landor & Fitch

Enhabit and Prophet

Microsoft Mesh and Interbrand

SameSky and Catchword Branding

TotalMed and MonogramGroup

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Aperio by BlackRock and Agenda

Deep Pool and Prophecy by Prosek

Delinea and Interbrand

Prospiant and DeSantis Breindel

WESCO International and joe smith | the brand consultancy of Padilla

Xactus and Sustena, a Pariveda Company

 

Best brand development project to reflect change of mission, values or positioning

AB InBev and Prophet

Hoopo (formerly PRICE Canada) and Creative Business Company

IDentifi from PCH Media and Living Group

Light & Wonder and Landor & Fitch

The Armory Show and Brunswick Creative

WPP and Landor & Fitch

 

Best rebrand of a digital property

Gallup® and Starfish

Light & Wonder and Landor & Fitch

NYC Pride and Lippincott

Quona Capital and 8 Point Studio

Xfinity

 

Best employer brand

Russell Reynolds Associates and Prophet

Saputo and joe smith | the brand consultancy of Padilla

 

SECTOR

 

Best visual identity by a charity, NGO or NFP

Answer the Call and Landor & Fitch

Hoopo (formerly PRICE Canada) and Creative Business Company

MindForward Alliance and Interbrand

Vision Zero Fund and Ultravirgo

 

Best visual identity from the education sector

Kleo and Fellow Studio

Nucleate and Essen International

Promethean and Turnstyle

 

Best visual identity from the energy and utilities sector

Plug Power and Lippincott

Terrasmart and DeSantis Breindel

 

Best visual identity from the engineering and manufacturing sector

Identec Solutions and GW+Co

WESCO International and joe smith | the brand consultancy of Padilla

 

Best visual identity from the farming and agricultural sector

International Fresh Produce Association and Clarkmcdowall

Merck Animal Health and CBX

 

Best visual identity from the financial services sector

Aperio by BlackRock and Agenda

Cadence Bank and Tenet Partners

Continuim Equity Partners and MonogramGroup

Enfusion and 50,000feet Inc.

Nasdaq and Landor & Fitch

OneMain Financial and DeSantis Breindel

 

Best visual identity from the FMCG sector

Campbell's and Turner Duckworth: London, San Francisco & New York

Dollar Shave Club and Turner Duckworth: London, San Francisco & New York

PYREX and Pearlfisher

 

Best visual identity from the food and beverage sector

Compound Foods and Pearlfisher

Crif Dogs and Design Bridge New York

Del Monte Foods, Inc (for Joyba) and CBX

Maker's Mark and Turner Duckworth: London, San Francisco & New York

PepsiCo Design & Innovation - Neon Zebra

SOW GOOD and Pearlfisher

 

Best visual identity from the healthcare and pharmaceutical sector

Azenta and Prophet

Gateway Foundation and innerpride branding

Lyn Health and Lippincott

Pennington Biomedical and Turner Duckworth: London, San Francisco & New York

Regard and Spectacle

 

Best visual identity from the industrial and basic materials sector

HTH (Sigura) and Design Bridge New York

Vibrantz Technologies and OWDT

 

Best visual identity from the lifestyle and wellness sector

CoPilot and Spectacle

izzo® by Premier Dental Co and Starfish

WPP and Landor & Fitch

 

Best visual identity from the professional services sector

KPMG and Siegel+Gale

TotalMed and MonogramGroup

WTW and Monigle

 

Best visual identity from the retail sector

Givenchy and Work & Co

Timberland and Lippincott

 

Best visual identity from the sports and leisure sector

Light & Wonder and Landor & Fitch

PepsiCo Design & Innovation - Gatorade Zero

PepsiCo Design & Innovation - Gatorlyte

The Armory Show and Brunswick Creative

Winnebago Industries and joe smith | the brand consultancy of Padilla

 

Best visual identity from the technology, media and telecommunications sector

Delinea and Interbrand

IDentifi from PCH Media and Living Group

Light & Wonder and Landor & Fitch

Likewize and SomeOne

StarStorage and innerpride branding

 

Best visual identity from the transport and logistics sector

Beon and Interbrand

GXO and Lippincott

 

There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winners will be announced at the awards ceremony on 25 October 2022.

Transform’s Brand strategist of the year and Creative director of the year will also be revealed on the night!