• Transform magazine
  • June 26, 2022

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Transform Awards MEA 2022 shortlist announced

Mea Shortlist Announcement

Transform magazine is proud to announce the shortlist for the 2022 Transform Awards Middle East and Africa. Now in its ninth year, the awards programme remains the only place that celebrates the transformative power of brand strategy, creativity and design throughout the Middle East and Africa.

With a diverse range of categories focusing on strategy, execution, content and evaluation, the historically competitive Transform Awards recognises best practice in corporate, product and global brand development work.

This year’s awards programme looks set to be no less compelling, with as many as 38 category winners to be announced. All eyes will be on ‘Best brand development project to reflect a change of mission, values or positioning’, where seven companies will vie to come out on top, including Brand Lounge, Bellwether and Saffron Brand Consultants.

A plethora of other categories will see five or more companies compete against each other, including ‘Best use of a visual property’, ‘Best use of copy style or tone of voice’, and ‘Best implementation of a brand development project’.

Our fantastic panel of expert judges, who hail from a wide a background as PepsiCo to TikTok, decided on the very best entries on the grounds of creativity, innovation, strategic excellence and implementation.

The winners will be announced at the V Hotel in Dubai on 26 May 2022. Reserve your table today.

The full shortlist is as follows:

CONTENT

 

Best use of a visual property

Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

AD Ports Group and Saffron Brand Consultants

Hungry Wolves and Arada

Mono Mini Me and JansenHarris

Origins Koffee Lab & Kitchen and Arada

THE RIG. and Landor & Fitch

 

Best brand architecture solution

AD Ports Group and Saffron Brand Consultants

Careem and Bellwether

KAUST Innovation and BOND

NAMA Women Advancement and Brand Lounge

Saudi National Bank and Landor & Fitch

 

Best use of copy style or tone of voice

Badiri Academy and Brand Lounge

COCO Logistics and Brand Lounge

New York University Abu Dhabi and All About Brands

Oodi and Bellwether

Saudi German Health and Landor & Fitch

Saudi National Bank and Landor & Fitch

 

Best brand experience

Brown-Forman Middle East and JansenHarris

Careem and Bellwether

Government of Dubai Media Office and Brand Lounge

Manchester City Football Club and All About Brands

THE RIG. and Landor & Fitch

 

 

Best use of packaging

Beaugrand Et Fils and Gulf Advertising in Business FZLLC (ADinB)

COCO Logistics and Brand Lounge

Origins Koffee Lab & Kitchen and Arada

SunKiss and JansenHarris

 

Best wayfinding or signage

FAST Consortium and Nour Massah Company for Industry

Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Solitaire and Balcony8

 

Best use of audio branding

Al Aan and Bellwether

Etisalat and Sixieme Son

Saudi German Health and Landor & Fitch

Saudi National Bank and Landor & Fitch

 

Best use of typography

AD Ports Group and Saffron Brand Consultants

Badiri Academy and Brand Lounge

COCO Logistics and Brand Lounge

Dubal Holding and KNOW Creative

Solitaire and Balcony8

 

Best place or nation brand

RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

Solitaire and Balcony8

THE RIG. and Landor & Fitch

PROCESS

 

Best external stakeholder relations during a brand development project

Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)

Government of Dubai Media Office and Brand Lounge

 

Best internal communications during a brand development project

KAUST Innovation and BOND

 



Best implementation of a brand development project

Badiri Academy and Brand Lounge

Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Higher Colleges of Technology and Bellwether

KAUST Innovation and BOND

Kitopi and Main Division

Oodi and Bellwether

 

Best localisation of an international brand

Franklin Templeton Investments and Mirum Agency

Haier KSA and Onsor Mosha

Virgin Mobile UAE

 

STRATEGY

 

Best creative strategy

AD Ports Group and Saffron Brand Consultants

Alphaiota and BOND

Oodi and Bellwether

RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

Solitaire and Balcony8

THE RIG. and Landor & Fitch

 

Best brand evolution   

Al Aan and Bellwether

AL JAZIRA and All About Brands

Council of Cooperative Health Insurance and Bellwether

Higher Colleges of Technology and Bellwether

Qaweem and Blue Hat

Wimpy and matter

 

Best strategic or creative development of a new brand

Al Farah Gourmet and Gulf Advertising in Business FZLLC (ADinB)

Oodi and Bellwether

Saudi National Bank and Landor & Fitch

UAE Ministry of Climate Change and Environment and Arada

VO and Bellwether

Weem and Landor & Fitch and Hogarth




 

Best development of a new brand within an existing brand portfolio

Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)

 

Best naming strategy

Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Careem and Bellwether

Karma Solar and Brand Lounge

Smidgin and Bellwether

THE RIG. and Landor & Fitch

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Saudi National Bank and Landor & Fitch

 

Best brand development project to reflect a change of mission, values or positioning

AD Ports Group and Saffron Brand Consultants

Al Aan and Bellwether

Badiri Academy and Brand Lounge

CXG and Omnia

Dubal Holding and KNOW Creative

Higher Colleges of Technology and Bellwether

KAUST Innovation and BOND




 

Best brand consolidation

Careem and Bellwether

CXG and Omnia

Government of Dubai Media Office and Brand Lounge

KAUST Innovation and BOND

Saudi National Bank and Landor & Fitch

 

Best rebrand of a digital property

Al Aan and Bellwether

Bahrain Car Parks Company (Amakin) and Epic Lion Agency

Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Karma Solar and Brand Lounge

 

SECTOR

 

Best visual identity by a charity, NGO or NFP

Badiri Academy and Brand Lounge

NAMA Women Advancement and Brand Lounge

Siyakwazi and JansenHarris

 

Best visual identity from the education sector

Higher Colleges of Technology and Bellwether

KAUST Innovation and BOND

 

Best visual identity from the energy and utilities sector

Karma Solar and Brand Lounge

 

Best visual identity from the farming and agricultural sector

UAE Ministry of Climate Change and Environment and Arada

 

Best visual identity from the financial services sector

Abu Dhabi Securities Exchange (ADX) and All About Brands

Saudi National Bank and Landor & Fitch

The Benefit Company

YAP and Livingroom Dubai

 

Best visual identity from the food and beverage sector

Beaugrand Et Fils and Gulf Advertising in Business FZLLC (ADinB)

Hilton: OTB and KEANE

Kitopi and Main Division

Origins Koffee Lab & Kitchen and Arada

Smidgin and Bellwether

Wimpy and matter

 

Best visual identity from the healthcare and pharmaceutical sector

Alphaiota and BOND

American Hospital Dubai and Bellwether

Happy Kids Dentistry & Orthodontics – HKD and Gulf Advertising in Business FZLLC (ADinB)

Saudi German Health and Landor & Fitch

 

Best visual identity from the industrial and basic materials sector

Dubal Holding and KNOW Creative

 

Best visual identity from the lifestyle and wellness sector

The Carlton Tower Jumeirah: The Peak Fitness Club & Spa and KEANE

THE RIG. and Landor & Fitch

 

 



Best visual identity from the professional services sector

CXG and Omnia

Hope Ventures and Limefish Design

 

Best visual identity from the public sector

Abu Dhabi Early Childhood Authority (ECA) and Gulf Advertising in Business FZLLC (ADinB)

Council of Cooperative Health Insurance and Bellwether

Family Development Foundation – FDF and Gulf Advertising in Business FZLLC (ADinB)

RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

 

Best visual identity from the retail sector

BinSina / AKI Group and Livingroom Dubai

Solitaire and Balcony8

 

Best visual identity from the sports and leisure sector

ADNOC Group (Al Ruwais Golf Club) and All About Brands

The Carlton Tower Jumeirah: The Peak Fitness Club & Spa and KEANE

THE RIG. and Landor & Fitch

 

Best visual identity from the technology, media and telecommunications sector

Al Aan and Bellwether

Al Ain News and Omnia

Oodi and Bellwether

VO and Bellwether

 

Best visual identity from the transport and logistics sector

AD Ports Group and Saffron Brand Consultants

COCO Logistics and Brand Lounge

Emirates Post and Livingroom Dubai

Weem and Landor & Fitch and Hogarth

 

Best visual identity from the travel and tourism sector

Elaf Hospitality and JPD

Noor Riyadh and Omnia

RAKTDA (Ras Al Khaimah Tourism Development Authority) and Sputnik Floyd

 

There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony in Dubai, on 26 May 2022.