Sibling Rivalry creates new brand campaign for Teachable
New York City-based independent creative agency, Sibling Rivalry, developed a new brand campaign for Teachable, an online platform of fully customisable online courses and coaching.
Sibling worked with Teachable to develop the story, messaging, and visuals for the foundational campaign that will inform the brand’s voice and style for years to come.
“Teachable is on a mission to help creators share their knowledge and transform their expertise into thriving businesses. To craft a truly authentic campaign, we went straight to the source: the creators themselves. We spent time learning about their motivations, hesitations, and aspirations,” says Lauren Hartstone, executive creative director at Sibling Rivalry.
Sibling directed shoots at the homes and workspaces of three Teachable creators, with the aim of capturing the flexibility and ease of the platform. The creators shared how Teachable allows them to connect with students.
Sibling also focused on expanding the brand’s voice and visual identity, representing the platform’s functionality through product animation and a typographic system. The fluid motion behaviour seeks to speak to the brand’s UI, while allowing viewers to remain focused on the story. In addition, Sibling developed the new tagline ‘Your passion made Teachable,’ which aims to highlight the different array of current Teachable creators and the diverse opportunities for new creators everywhere.
“With this campaign, we're responding to the growing demand for a more intuitive and passion-focused way to work and earn. Our first-ever brand campaign cements Teachable as the go-to platform for creators looking to put their knowledge to work and build successful businesses—seamlessly and stress-free,” says Bethany Cantor, director of brand and content marketing at Teachable.