Transform magazine announces Transform ANZ 2021 winners
Transform magazine is proud to announce the winners of the Transform Awards ANZ 2021, which reflect the agencies and creative teams exhibiting exemplary work in brand strategy and development in the region.
Each entry was examined by a panel of expert judges, who determined those that set the benchmark in best practice in corporate, product and global brand design and strategy.
The stars of the night were Derwent Valley Council and For The People, which took home Golds in ‘Best place or nation brand,’ ‘Best external stakeholder relations during a brand development project,’ and ‘Best creative strategy.’ Derwent Valley Council and For The People was also bestowed the most coveted award of the night, the ‘Grand Prix’ award. The landmark brand development project sets the standard in place branding and judges praised its storytelling, authenticity, innovation and uniqueness.
Another notable winner was Story Espresso and For The People, which took home the ‘Best overall visual identity’ award, in addition to another three Golds. For The People created a welcoming and distinctive brand that allowed the coffee shop to stand out in a crowded marketplace. Judges were particularly impressed by how the agency used the name, Story Espresso, to build a brand centred around storytelling.
"The challenges of the past year have been immense, as companies of all sizes have worked to mitigate the impact of the Covid-19 pandemic. That’s why this year’s Transform Awards winners are incredibly deserving of their recognition. They have championed communications, design and strategic brand development in the most difficult of landscapes and they have achieved great things,” says Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards ANZ.
Judges were also impressed by Macquarie Group and FutureBrand Australia, which won Gold in ‘Best use of typography’ and ‘Best visual identity from the financial services sector,’ and Aruma and Brand Council, that took home Gold, Bronze and Silver awards in a range of different categories.
Winners were announced this evening in a virtual awards event. The recording of the event is available to watch here.
The full list of winners is as follows:
CONTENT
Best use of visual property
Gold - Pomona Distilling Co and DSR Branding
Silver - equ and StartsWithA
Silver – Jands and Creatik
Bronze - Cuscal and BrandMatters
Best use of copy style or tone of voice
Gold - Story Espresso and For The People
Silver - Active Super and XXVI (Principals)
Silver - Sydney Symphony Orchestra and XXVI (Principals)
Bronze - Barren Energy and DSR Branding
Bronze - Westpac and Interbrand
Highly commended - PEXA and XXVI (Principals)
Best brand experience
Gold - Ernst & Young and Jack Morton
Silver - F&L Violi and i2C Architects
Best use of packaging
Gold - Brill Coffee and DSR Branding
Silver - Hamilton Pet Care and Creatik
Bronze - Bondi Organics and Engineroom Design Co.
Bronze - McCain Foods (Aust) Pty Ltd and BrandOpus (Australia)
Highly commended - Kissed Earth and Creatik
Best wayfinding or signage
Gold - ChargeNet and Re:brand
Silver - F&L Violi and i2C Architects
Best use of typography
Gold - Macquarie Group and FutureBrand Australia
Bronze - Madre Lievito and Voice®
Best place or nation brand
Gold - Derwent Valley Council and For The People
Silver - Pomona Distilling Co and DSR Branding
Bronze - Parks Australia, Australian Government (Department of Agriculture, Water and the Environment) and The Contenders
PROCESS
Best external stakeholder relations during a brand development project
Gold - Derwent Valley Council and For The People
Best internal communications during a brand development project
Gold - Aruma and Brand Council
Silver - NextSense and Interbrand
Best implementation of a brand development project
Gold - NextSense and Interbrand
Silver - PGH Bricks & Pavers and Nexus Designs
Bronze - Australian Unity and Principals
STRATEGY
Best creative strategy
Gold - Derwent Valley Council and For The People
Silver - Sydney Symphony Orchestra and Principals
Bronze - Costa and Principals
Bronze - Fed Square and Interbrand
Highly commended - Guide Dogs and FutureBrand Australia
Highly commended - Horizon Power and Wunderman Thompson (Perth)
Best brand evolution
Gold - Westpac and Interbrand
Silver - ChargeNet and Re:brand
Silver - Fire and Rescue NSW and Brand Council
Bronze - equ and StartsWithA
Highly commended - Macquarie Group and FutureBrand Australia
Highly commended - Melbourne Convention and Exhibition Centre and FutureBrand Australia
Best strategic or creative development of a new brand
Gold - Story Espresso and For The People
Silver - Active Super and Principals
Bronze - Aruma and Brand Council
Bronze - McCain Foods (Aust) Pty Ltd and BrandOpus (Australia)
Highly commended - Monash IVF and The Contenders
Highly commended - Tribel Advisory and BrandMatters
Best naming strategy
Gold - Aruma and Brand Council
Silver - Barren Energy and DSR Branding
Bronze - Costa and XXVI (Principals)
Bronze - equ and StartsWithA
Highly commended - Active Super and XXVI (Principals)
Highly commended - ZeroJet and Re:brand
TYPE
Best corporate rebrand following a merger or acquisition
Gold - The Arnott's Group and The Edison Agency
Silver - Aruma and Brand Council
Best brand development project to reflect changed mission, values or positioning
Gold - Fire and Rescue NSW and Brand Council
Gold - The Arnott's Group and The Edison Agency
Silver - Melbourne Convention and Exhibition Centre and FutureBrand Australia
Bronze - CMJ Food Services and StartsWithA
Highly commended - Guide Dogs Australia and FutureBrand Australia
Best rebrand of a digital property
Silver - Delivery Hound and Creatik
Bronze - Yirra Yaakin Theatre Company and BEVIN Creative Pty Ltd
SECTOR
Best visual identity by a charity, NGO or NFP
Gold - Guide Dogs Australia and FutureBrand Australia
Gold - Koala Life and Principals
Silver - Blind Low Vision NZ and Principals
Bronze - Australian Red Cross and Principals
Highly commended - Intergeneration Australia and Designate
Highly commended - Royal Melbourne Hospital and Principals
Best visual identity from the education sector
Silver - EduGrowth and Folk
Best visual identity from the energy and utilities sector
Gold - Barren Energy and DSR Branding
Silver - ChargeNet and Re:brand
Bronze - Horizon Power and Wunderman Thompson (Perth)
Best visual identity from the financial services sector
Gold - Macquarie Group and FutureBrand Australia
Gold - Pallas Capital
Silver - Active Super and Principals
Bronze - eftpos Australia and Hulsbosch
Highly commended - JBWere and Principals
Best visual identity from the FMCG sector
Gold - Coles Supermarkets – KOi and Hulsbosch
Silver - Coles Supermarkets - Woofin Good! and Hulsbosch
Best visual identity from the food and beverage sector
Gold - Story Espresso and For The People
Silver - Brill Coffee and DSR Branding
Bronze - Apollonia and Distil Agency
Bronze - Bondi Organics and Engineroom Design Co.
Best visual identity from the healthcare and pharmaceuticals sector
Silver - Monash IVF and The Contenders
Best visual identity from the mining and extractives sector
Gold - 29 Metals and Designate
Best visual identity from the professional services sector
Gold - IPH and Folk
Silver - AJ Park and Folk
Best visual identity from the property, construction and facilities management sector
Silver - Hirsch & Faigen and Theola
Bronze - JGL Properties and Theola
Best visual identity from the public sector
Gold - NSW EPA and Principals
Best visual identity from the sports, travel, leisure and tourism sector
Gold - Sydney Symphony Orchestra and Principals
Silver - Melbourne Convention and Exhibition Centre and FutureBrand Australia
Bronze - Olé Football Academy and Re:brand
Highly commended - Parks Australia, Australian Government (Department of Agriculture, Water and the Environment) and The Contenders
Best visual identity from the technology, media and telecommunications sector
Gold – Jands and Creatik
Best overall visual identity
Winner – Story Espresso and For The People
Grand prix
Winner – Derwent Valley Council and For The People
