• Transform magazine
  • January 24, 2021


#NewBrandMonday: 8 June

New Brand Mondays Low

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter.




TONO Crafted Soy Milk

Malaysian-based graphic design studio Where’s Gut worked on creating a new brand, Tono Soy Crafted milk, a Japanese cooked-pulp technology dessert store. Tono Crafted Soy Milk uses good quality soybeans without artificial additives to produce their signature texture-rich soy milk and other soy-based desserts. To convey the brand story, Where’s Gut created the made-up character of Tono who, after picking up soy beans for his tribe, decides to take a swim in a hot spring on the way home and discovers the soy beans turned the spring water into a creamy and aromatic soy. Tono then returns to the spring with his tribe to share his discovery. Tono’s story reflects the owner of Tono Soy Milk’s own journey in discovering the technology behind soy-making and his wish to share it among the local community. The brand includes design of the logo, prints, packaging design and interior design of the café. Where’s Gut also created graphic elements to help express the process behind the cook-pulp technology.





Polish design agency Hopa Studio worked with Polish real estate portal Nieruchomosci-online.pl. to create a new brand strategy and visual identity. The brand is centred around a simple house symbol, which can be ‘taken over’ and adapted to any online application, managing to derive a complex message system in a simple form. The sign is flexible, can easily be adapted to the high volume of content found on Nieruchomosci-online.pl. and at the same time is economical and legible in its reception, just like the portal itself. The visual identity is representative of the real estate’s strapline ‘This is where the home beings,’; as a new place to live signifies many new possibilities, in terms of design and having a fresh start and similarly the logo adapts to the content searched for and the message used, giving fun opportunities for users. The animated house symbol, which changes size and shape depending on the message, reflects the wide-ranging definition of home, which changes from person to person. The brand identity also includes merchandise and graphics.