#TransformTuesday: 1 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays
Discovery Networks Denmark’s entertainment channels, Kanal 4, Kanal 5, Kanal 6 and Kanal 9, have launched a set of new logos which, though similar to their predecessors, create greater consistency across the board. The same typeface and structure are used for each channel’s logo, only the colours and numerals differ.
Australian Museum has a new identity that strips back its original logo, featuring Australia’s native animal, the echidna, to something altogether more abstract. Taking the ‘A’ and the ‘M’ of its acronym, the new logo is a zig-zag pattern already found on many of the Museum's cultural and natural science collections. The muted colour palette is reminiscent of the shades often found in Aboriginal art. The new identity was created by Australian-based advertising agency, 303LOWE.
StubHub, the world’s largest ticket marketplace, has undergone a brand evolution courtesy of Duncan/Channon, a San Francisco-based ad agency. The logo change reflects StubHub’s intentions to expand upon its roots in ticketing. The company has made live events part of its offering, and now that its brand is well-known, it can afford to be less descriptive in its logo.
One of the largest independent gas companies in China, Foshan Huate Gas Co. Ltd, has announced its intention to rebrand as Guangdon Huate Gas Co. Ltd. By exchanging the reference to Foshan, the city where it is based, to Guangdon, the province, the gas company may be trying to appeal to a more global audience who will be more likely to have heard of Guangdon. The move was decided upon at the company’s first general meeting of shareholders on 22 June 2015, where it was resolved that Huate Gas would become an incorporated company.