• Transform magazine
  • July 18, 2024


#Transform Tuesday: 16 December

  • WaterTrust-700x295.jpg
  • Cadbury-700x295.jpg
  • Frijj-700x295.jpg
  • Sovereign-700x295.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

  1. The new The Water Trust logo is a vast improvement. Its pared down new identity by Prophet clearly represents the charity’s mission while retaining simplicity.
  2. The new Cadbury Glow design by Pearlfisher borrows from the premium market with gold accents and boxed packaging. But Cadbury’s strongly established identity as a high street chocolate retailer may limit its luxury aspirations.
  3. Frijj embraces its young, fun brand image with a design that has even more movement and colour than its predecessor. BrandOpus’ new brand was inspired by Catherine wheel fireworks.
  4. Someone’s new identity for Sovereign Holidays is created with digital media in mind and its central message, ‘paradise found’, hopes to win over the discerning luxury market.