The tortilla chip brand wanted to break free from its wholesome farm-shop roots and step into the world of premium retail. Manomasa partnered with British design consultancy Derek&Eric for a complete rebrand centr...
Articles
Recognise Bank launches decision-centred rebrand
The property finance company wanted to create a new brand platform focusing on human decision and certainty. Recognise Bank partnered with London-based creative agency EveryFriday to design a new positioning, brand id...
Dogs Trust bold brand refresh reflects an evolution in personality
The dog rehoming and rescue charity needed a way to build on its 2020 rebrand and create a more expressive identity system. Continuing its partnership with London-based creative brand agency The Clearing, Dogs Trust l...
New Liberty Specialty Markets campaign focuses on specialist expertise
The insurance giant launched its ‘High Visibility Coverage’ campaign to draw attention to markets across the UK, Europe and MENA. Liberty Specialty Markets partnered with London-based branding agency Chromatic to deve...
&friends launches as a digital football club archive in NYC
The grassroots initiative, created by branding agency Athletics, documents and celebrates football clubs in the underground - and overground - scene in New York City....
Strategic rebrand positions Untold as emotionally resonant AI
The AI-powered voice journaling app needed to reflect its emotional growth in a time when AI is often seen as cold and inauthentic. Untold partnered with The Working Assembly to create a brand that feels as human as i...
Schweppes finds its fizz again with heritage-rooted rebrand
The legacy soft-drink company needed a way to stand out in the growing craft-soda market. Schweppes teamed up with agency partners JKR, Studio.One and Mischief to innovate a new platform: ‘With Time Comes Taste.’...
Miscarriage Association unveils new name and brand identity
The charity, now known as Miscarriage UK, changed its name to signal a clearer national identity. Miscarriage UK teamed up with communications agency Shape History to create a new brand under the central idea: ‘held t...
‘Smooth, Done Right’: European Wax Center debuts full brand transformation
The hair removal company’s evolution features a refreshed visual identity, full-scale in-centre redesign, internal brand socialisation and new brand campaigns. EWC partnered with Yard NYC to create a new platform cent...
House of Brand Transformation: Lessons from the Masters of Music
Sonic Lens has crafted the sound of some of the world’s most iconic brands including Coca-Cola, Colgate, JPMorganChase and Avon. Join founder Marco Vitali for an inspirational keynote exploring why the most enduring b...