Aiming to change its perception from traditional crypto to a more assured financial services provider, MidChains partnered with Kit Studio to undergo a brand and digital experience update. The new identity for the pla...
Articles
Plusnet rebuilds brand with new fluffy champion of value
The value broadband provider has launched a new, social-first identity that speaks to consumers who want to save on everyday essentials. A cross-agency team from Publicis Groupe worked alongside Plusnet’s in-house cre...
Transamerica: How to modernise a brand while retaining equity
Ryan Baluyot, client services director at Transamerica, chats to Transform about his company's identity refresh and how a successful rollout was ensured....
No matter how different
Fatima Zara P, senior strategist at Brand Lounge, argues brands must move beyond mere differentiation alone. Instead, it’s the brands that can articulate why they matter more that will succeed in the long-term....
Butterfly Cannon reimagines traditional Calvados with provocative Bad Appel identity
Butterfly Cannon has developed the brand strategy and identity for Bad Appel, a new apple Calvados designed to challenge perceptions of the traditional French spirit and appeal to younger drinkers. Drawing on the stor...
GF Smith’s Colorplan unveils new identity rooted in its industrial heritage
GF Smith has launched a new global identity for Colorplan, developed with London-based creative studio Bibliothèque. Looking back to Plan 8, the 1960s paper range that preceded Colorplan, the redesign draws on th...
How Modulex's Verifind improves wayfinding design
Maria Saad, content and digital marketing manager at Modulex, discusses the benefits of Verifind and the agency's winning projects at the Transform European Wayfinding Awards 2026....
New taste, new identity: PG Tips reveals refined brand world and packaging
With the UK black tea category suffering from long-term decline, PG Tips sought to stimulate demand with the launch of a new blend. Boundless Brand Design was brought onboard to craft an updated brand identity that al...
Why limited knowledge of sonic identities is holding brands back
Charlie Blasberg, senior producer at Antfood, discusses what's holding companies back from adopting a sonic brand, his agency's project with Netflix and what the future holds for sonic branding....
Who owns the journey?
Gideon Wilkinson, co-founder and managing director at Endpoint, explains why wayfinding systems need to become operational platforms. The places we navigate are becom...