Fortnum & Mason has unveiled The Biscuitorium at its Piccadilly flagship in collaboration with Design Bridge and Partners and Design Theory, transforming its biscuit offering into a theatrical retail destination c...
Articles
New beverage Hyper Blast pushes back against ‘sanitised minimalism’
The ready-to-drink (RTD) alcoholic energy beverage, available in four ‘flame-kissed’ flavours (Charred Mango, Blackened Razz, Grilled Pineapple and Torched Lime), was conceived and designed by Tavern. The aim for the...
World Public Transport Day branded by Creative Concern
Founded by the International Association of Public Transport (UITP), the new global day was created to celebrate and spark conversations about the important role public transport plays in our lives. UK-based Creative...
Wall’s global campaign built around ‘irrational’ love for ice cream
British independent brand design agency Sunhouse was tasked with crafting a bold, social-first global campaign identity for Wall’s. The ice cream company, part of the Heartbrand global frozen dessert brand, needed the...
Why streamlined, intentional operations are more important than ever for busy teams
Monotype’s chief typography officer, Mike Matteo, argues that as teams push themselves to produce content on a greater scale than ever before, leaders must improve operations to cut busywork, clarify confusion and emp...
New Dance Can Do identity inspired by the dynamism of dance
Conran Design Group reimagined the not-for-profit charity, which partners with dancers to run programmes and performances for disadvantaged children and teenagers, to underscore how it empowers people. The revised ide...
Imperial College London identity cleverly adapted for scalability
Design studio The Click was tasked with building on Pentagram’s 2024 rebranding of Imperial College London by crafting individual identities for more than 20 of the university’s departments. The project centred around...
inDrive launches new identity as a global multi-service platform
Once known purely as a ride-hailing app, inDrive has amounted over 400 million downloads since being founded in 2012. Its new, purpose-first identity, crafted by Dubai-based creative advertising and branding agency Bo...
What is the difference between having a mission and being on a mission?
Brigid McMullen, founder and director at Workroom, discusses her agency’s project with Norwex, which won the ‘Best Overall Visual Identity’ trophy at the Transform Awards Europe....
New York State’s oldest brewery targets new generation of drinkers
Approaching 150 years in business, Genesee is deeply rooted in the city of Rochester, New York. Sister Mary, a New York City–based agency, was tasked with honouring this proud legacy while also targeting youngsters an...