Butterfly Cannon has developed the brand strategy and identity for Bad Appel, a new apple Calvados designed to challenge perceptions of the traditional French spirit and appeal to younger drinkers. Drawing on the stor...
Articles
GF Smith’s Colorplan unveils new identity rooted in its industrial heritage
GF Smith has launched a new global identity for Colorplan, developed with London-based creative studio Bibliothèque. Looking back to Plan 8, the 1960s paper range that preceded Colorplan, the redesign draws on th...
How Modulex's Verifind improves wayfinding design
Maria Saad, content and digital marketing manager at Modulex, discusses the benefits of Verifind and the agency's winning projects at the Transform European Wayfinding Awards 2026....
New taste, new identity: PG Tips reveals refined brand world and packaging
With the UK black tea category suffering from long-term decline, PG Tips sought to stimulate demand with the launch of a new blend. Boundless Brand Design was brought onboard to craft an updated brand identity that al...
Why limited knowledge of sonic identities is holding brands back
Charlie Blasberg, senior producer at Antfood, discusses what's holding companies back from adopting a sonic brand, his agency's project with Netflix and what the future holds for sonic branding....
Who owns the journey?
Gideon Wilkinson, co-founder and managing director at Endpoint, explains why wayfinding systems need to become operational platforms. The places we navigate are becom...
AD Italia explores what makes design Italian with anniversary redesign
Milan-based design studio Giga has reimagined the Italian edition of Architectural Digest, drawing on four principles from the country’s design history to create a distinctive editorial identity. The new system spans...
Carling introduces new badge design with football-inspired refresh
Updating its identity to fit in with modern British beer culture, heritage lager Carling sought the help of long-term collaborators BrandOpus. The global branding agency focused on the language of community, quality a...
Listen: Hip-hop-infused sonic brand created for Atlanta Hawks broadcasts
Stephen Arnold Music has created an original musical theme and sonic branding package for Gray Media and Raycom Sports’ Atlanta Hawks broadcasts, bringing an Atlanta hip-hop influence to the coverage. Built around two...
Why complexity needs an Agenda
Vincent Roffers, partner and head of strategy at Agenda, discusses his agency's philosophy, and explains how to make a complex business easier to understand without oversimplifying what makes it valuable....