Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. Somet...
Articles
MorningStar Farms reconnects with its plant-based heritage
MorningStar Farms has unveiled a refreshed identity by Design Bridge and Partners, centred on its heritage, nourishment and flavour. The new system draws on the brand’s 1974 origins through warmer colours, woodcut ill...
Transform proudly announces MEA 2026 winners
Returning to the Middle East and Africa region for a 13th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...
NHG Homes puts home ownership at the heart of new campaign
Strategic branding and creative agency Bell has created a multi-channel advertising campaign for NHG Homes, designed to build the UK housing provider’s umbrella brand and move away from traditional scheme-led marketin...
Inside WPP: Brand and design in the AI era
Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this year, alongsi...
Postcard from Johannesburg
In 2019, Scott Clephane founded the proudly South African brand and digital design agency Epic Lion. Here, he chats to Transform about his agency’s recent work and the creative scene in Johannesburg....
The drive for distinctiveness: How to outcompete the copycats
From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and explores how orig...
European Wayfinding Awards winners revealed
Transform is proud to unveil the winners of its inaugural European Wayfinding Awards. The programme recognises outstanding work from agencies, studios and in-house teams that create intuitive, inclusive and inspiring...
Transform Awards ANZ 2026 shortlist announced
With the Transform Awards ANZ remaining the only awards programme in the region to celebrate the transformative power of rebranding and brand development, Transform is delighted to reveal the shortlist for this year’s...
Is creative complexity slowing FMCG brands down?
Lawrence Palmer, managing director at WK360, explores how the growing volume of content and assets is creating a new operational challenge for FMCG businesses. By its...