Articles

The luxury hotel chain unveiled a two-year brand repositioning, putting Arab culture at the centre of its new global identity. Jumeirah partnered with strategic agency Soursop to create the new global platform, which...

VoteRiders is a US nonpartisan nonprofit organisation focused solely on eliminating voter ID barriers so every eligible voter can cast a ballot that counts. Partnering with design agency Synoptic Office, the brand lau...

For the past seven years, the Transform Awards ANZ has remained the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. Back once again, the awards will...

Ngọc Thẩm Jewelry (NTJ), a three-generation heritage jewellery house founded in 1989 in Southern Vietnam, released a five-year rebrand project to reposition itself in the industry. The brand partnered with creative br...

Integrated brand and marketing agency Anatomy was tasked by the Greater London Authority (GLA) to craft an identity for the Oxford Street Development Corporation (OSDC). The newly created organisation will lead Oxford...

Dean Hazelgrove, founder and strategic creative director at Collective Objective, discusses his agency’s Transform Awards-winning work for International Grammar School. The project underlined his belief in values, goa...

The Canadian Bureau for International Education (CBIE), a non-profit association dedicated to advancing the country’s international education, has launched its new sector-led brand, ‘Learn Canadian.’ In order to posit...

Transform magazine is proud to announce the shortlist for the 2026 Transform Awards Middle East and Africa. For the past 13 years, the awards programme has remained the only in the region to celebrate the transformati...

The wellness brand helps women take control of their bladder health with the help of science-backed products. Partnering with Derek&Eric, the rebrand, following the launch of new pelvic floor supplements, focuses...

Katie Osborn, founder and principal wayfinding strategist at Via Collective, argues wayfinding is more than mere plaques or arrows. Instead, she argues, it requires empathy, foresight and a deep understanding of human...