Articles

International brand design agency JDO has created a new identity and packaging system for Liu Yue Xian’s Premium Rare Ingredients Series, elevating the collection through a world of craft, ritual and rarity. Celebrati...

Working with international agency Signifly, Canadian space technology company MDA Space has unveiled MDA Aurora, a new brand identity for its next-generation communications satellite platform as it shifts from one-off...

Brand leaders invest heavily in strategy — then lose control in execution. As campaigns scale across markets, teams, channels and partners brand consistency breaks down. Feedback loops multiply. Complexity creeps in....

The cultural gathering in Ho Chi Minh City, Vietnam has established itself as a place for local creatives to showcase their work. Creative studio M — N Associates – itself based in the city – was called on to design t...

Brand consultancy Wiedemann Lampe has created a new identity and wayfinding system for Gunnersbury Park & Museum, marking the site's 100th anniversary with a more cohesive and engaging brand presence. Built ar...

Brand strategy and design agency Contrast has rebranded Dedham Vale with a new identity inspired by the Essex landscape that shaped the work of renowned artist John Constable. Developed following the vineyard's ac...

The McLaren Mastercard Formula 1 Team partnered with Landor to create new Team Hub and Garage experiences that place human performance and collaboration at the heart of life in the paddock. Designed to support the tea...

Entry-level work in branding is being quietly redesigned, and nobody agrees on what should replace it. This panel brings together Claire Blyth, Emma Barratt, Daisy Crowder, Shola Ladeji and Claire Robertshaw as they d...

AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most...

In this keynote, Sonic Lens' Marco Vitali argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behin...