Pet protection business identibase has become identi, launching a new name and visual identity alongside Locator, a service combining a smart tag, companion app and lost-and-found support. The refreshed brand uses bol...
Articles
Johnnie Walker launches Sabrina Carpenter limited-edition Black Label design
Johnnie Walker has unveiled a limited-edition Black Label bottle created as part of its ongoing collaboration with Sabrina Carpenter, drawing on the singer’s Man’s Best Friend album. The design combines a bespoke Sabr...
Identity unveiled for London landmark development, One Palace Green
Greenspace has created the brand identity and creative direction for One Palace Green, a luxury residential development by REDD Real Estate on Kensington Palace Gardens in London. The agency positioned the Grade II-li...
Code.org rebrand encourages critical thinking about AI technology
Education nonprofit Code.org has evolved into CodeAI, with Toronto-based Public Address creating a new identity to reflect its expanded focus on computer science, AI science and data science. The brand design studio b...
Salesforce refreshes identity for the agentic AI era
Developed by New York-based brand studio Athletics, the new Salesforce identity system is based on the idea ‘The Atmosphere of Possibility.’ Recognised for its customer relationship management (CRM) software, Salesfor...
Fonts are creative infrastructure. Agencies should treat them that way
Kristin Ratzlaff, vice president of global agencies and partnerships at Monotype, argues that as agencies scale content production across clients and channels, typography needs to become part of their organisational i...
Newlife refresh champions the joy of childhood
The British disabled children’s charity, which strives to help disabled children and their families with support, equipment and play opportunities, turned to Dalziel & Pow to craft a vibrant new identity. The glob...
Oatly turns matcha green into a Berlin pop-up experience
Cee Cee Creative has designed a monochrome retail and spatial experience for Oatly Matcha on Berlin’s Ku’damm, transforming a grey container space into an immersive green world. The agency developed a curated palette...
Thompson’s Tea celebrates 130 years with limited-edition Punjana pack
BrandMe has created a limited-edition pack for Thompson’s Tea’s 130th anniversary, celebrating the Northern Irish brand’s heritage and enduring connection with local consumers. The design combines familiar brand asset...
Beardwood repositions Bahia Principe for Hyatt’s all-inclusive portfolio
New York City branding agency Beardwood has evolved the identity of Bahia Principe Hotels & Resorts following its integration into Hyatt’s all-inclusive portfolio, using strategy, brand architecture and design to...