Founded in 1911 by Norwegian immigrants, New York's oldest youth soccer club, GJØA, turned to Athletics to devise a new identity that honours the club’s maritime roots. This is reflected in the updated geomet...
Articles
New D&AD brand manifesto and movement ask industry: Is creativity dead?
D&AD, the global non-profit that promotes creative excellence in design and advertising, turned to Uncommon Creative Studio as it moves into a new era. Launched ahead of its 2026 Awards programme, D&AD’s new b...
Creative leadership from the edge: Building a global brand studio in APAC
Damian Borchok, managing director at Koto Sydney, argues that the future of global branding isn't in the traditional centres of power, but on the creative edge — and that edge is in APAC....
Monotype: Brands can engage younger audiences with typography
The global typography company’s latest report reveals fonts are signals of tone, personality and trust for gen Z and millennials. Monotype’s latest report, ‘Fonts, Fe...
AI boom reflected in Best Global Brands ranking
Interbrand’s Best Global Brands 2025 report, which ranks companies based on brand value, saw Nvidia record the largest-ever value increase in the report’s history. US...
Arby’s named most recognisable sonic logo in the US
The fast-food sandwich restaurant came out on top against 173 audio brands in the SoundOut Index 2025. SoundOut’s latest biennial index was conducted with the help of...
Gen alpha: Truth, tech and togetherness
Gen alpha is the next generation; fully shaped by AI, climate anxiety and digital-first identities. They’re ambitious, they're savvy but they're scared. This means the way you present your brand, your values a...
Empathy is their best policy: How Amica developed its sonic brand
For more than a century, the mutual insurance company Amica has built its reputation on empathy — the kind that listens deeply, shows up in meaningful ways and provides peace of mind when it’s needed most. Now, Amica...
The humanity hack: How voice can create more authentic brand relationships
Brand voice isn’t just an excuse to be ‘funny’, or a license to be quirky in advertising or on social media. A well designed voice can be the final piece of the authenticity puzzle in a world where we are increasingly...
The new shape of sound
Sonicbrand worked closely with Marantz to design an elevated suite of sounds for its Horizon speakers — crafted to express warmth, clarity and spaciousness. Each sonic element is shaped to enhance the user experience,...