Paul Croxton, executive creative director at Ascend Studio, uses his agency’s work with Crosstide as an example of strategy truly proving its value. Branding is often...
Articles
The National Ballet of Canada releases anniversary design
In 2024, the brand introduced a new visual identity for the first time in over two decades. The NBOC teamed back up with design studio Bruce Mau Design to celebrate its 75th anniversary season with a special edition i...
Desert Kid Coffee blends in by standing out
Childhood friends Katie Reed and Joseph Eccles launched their new cafe and roastery in the heart of Coachella Valley, ahead of the iconic festival’s return this weekend. Desert Kid Coffee partnered with New York-based...
Imperial Leather revives iconic crown and ribbon with new identity
The heritage British shower and bathing brand, owned by PZ Cussons, evolved over the years, but moved away from the original iconography that helped it to stand out. Imperial Leather joined forces with UK-based indepe...
Interview: Move Branding's philosophy for branding
Patxi Fernandez, general director at Move Branding, discusses his agency's award-winning work with Krown, WeAi and esPattio....
Interview: How Designhouse branded Adura and Cruxy
Peter Dobie, creative director at Designhouse, discusses his agency's strengths and specialisms, as well as its winning work at the Transform Awards Europe....
Interview: How Boundless Brand Design differentiates itself
Transform is joined by Boundless Brand Design's creative director, Sean O'Donovan, to chat about his agency and its award-winning work at the Transform Awards Europe 2026....
Love and logic: Brands in the AI era
Following the meteoric rise of AI, Nanne Bos, chief communications and brand officer at Aegon, argues branding is about securing relevance in the systems that guide human choice....
Is your brand real estate intact?
Anna Celmina, customer strategy partner at Corebook°, explores how, without strong, living governance to manage change and prevent drift, even the most carefully built brands can quickly fragment....
WWF finds its voice with Ellie Goulding melody
When the World Wildlife Fund (WWF), iconic for its panda logo, realised it wasn’t taking advantage of sonic branding, it teamed up with global music and sound partner Massive Music and pop singer Ellie Goulding to imp...