With the British-based multinational retailer aiming to strengthen its position in the beauty market, it called on Free the Birds to reimagine its Formula range. Noticing the brand lacked a defining asset, the design...
Articles
Graphicks refreshes identity of London private wellness club Dolphin House
Brand studio Graphicks has reimagined the identity for Dolphin House at London’s Dolphin Square, creating a more commercially focused brand for its mixed-use and hospitality spaces. The new identity introduces warm, o...
Koto crafts new Franki identity based on the joy of restaurant discovery
Global creative studio Koto has created a new brand identity for restaurant discovery and rewards platform Franki, positioning it around the pleasure of finding, sharing and enjoying great experiences. Built around th...
Floridian restaurant chain Oak & Stone redesigned to fuel its next phase of growth
Branding and creative agency Push has refreshed the brand, interiors and customer experience for restaurant chain Oak & Stone as it expands from Florida into Texas. Built around the idea of ‘social adventure,’ the...
Studio Payne spices up the ready-meal aisle with bold packaging for Nombox
Australian design agency Studio Payne has created the packaging for Nombox, a new ready-to-eat meal range from The Green Group launching in Coles stores across Australia. Designed to position the range as a flavour-pa...
Bindery helps the GRE step into a new era with research-led brand transformation
Creative agency Bindery has repositioned the Graduate Record Examinations (GRE) with a new brand strategy and identity designed to reflect the changing realities of graduate admissions. Informed by extensive research...
House of Brand Transformation: Unlocking the future of retail
As retail continues to evolve, Dick's Sporting Goods is redefining what the modern in-store experience can be — blending retail media networks, emerging technology, experiential design and consumer insights to cre...
Scottish craftsmanship brought to London with Islander’s Covent Garden debut
Global strategy and design studio Dalziel & Pow has designed the first London store for Scottish handbag and accessory brand Islander, translating its heritage of craftsmanship into a contemporary retail experienc...
Watts’ premium pet wellness identity built for modern owners
Design and technology studio View Source has created the strategy, identity and digital experience for Watts, a new premium pet wellness brand aiming to challenge conventions in the daily supplement category. Taking t...
Scana embraces ‘Big Bear Energy’ with Landor
Global brand and design consultancy Landor has created a new identity for Scana Energy, repositioning the Atlanta-based energy provider around customer experience in a market where price often drives choice. Through r...