London-based design agency BrandMe has created the brand strategy, positioning and visual identity for Haboor, Almarai’s new fresh beef brand targeting the GCC market. Designed to meet growing demand for locally sourc...
Articles
JDO uncorks spooky wine concept ahead of Halloween
Global design agency JDO has created Arcana, a premium wine concept for its annual Halloween project, inspired by a forgotten cellar beneath a haunted 15th-century castle. The fictional wines, hidden since 1463, are w...
Reimagining legal learning
Continuing legal education may be required, but the experience shouldn’t feel like a requirement. Work & Co's Lívia Ito discusses her organisation's work with the Practising Law Institute (PLI), a lea...
Best Global Brands 2026: Nvidia identified as fastest-growing brand
Interbrand’s Best Global Brands 2026 identified technology as the biggest driver of value creation in this year's ranking. US AI leader Nvidia was the big winner...
Trustpilot builds new identity around the stories behind the stars
After nearly two decades of connecting consumers with businesses, online review platform Trustpilot has undergone a brand transformation led by global design agency Further. Its new identity is inspired by the geometr...
Breaking conventions without breaking credibility
Vincent Roffers, partner and head of strategy at Agenda, challenges category conventions, explaining how distinctiveness works best when expression becomes evidence of strategy....
New Creative Trade Forum to champion UK creative exports
The organisation aims to bring government and industry together to convert UK creativity into commercial growth. According to the Department for Culture, Media and Sp...
Building brand flexibility in disruptive times
Gunnar Jacobs, principal at Monigle, explores the importance of adopting sound brand architecture, and how leveraging distinctive assets can aid differentiation. For...
PLG’s brand unified following 26 acquisitions in six years
With its portfolio rapidly expanding, ProductLife Group (PLG) turned to FutureBrand to devise a unified global brand transformation. The global brand design agency developed PLG’s new positioning around the concept of...
Elmwood brews stronger bonds for Ecuadorian beer Biela
Elmwood has created a new brand identity and positioning for Biela, the Ecuadorian beer brand owned by Heineken. Centred on the idea of ‘Friendship as Alchemy,’ the redesign connects the craft of brewing with the frie...