Articles

Developed by New York-based brand studio Athletics, the new Salesforce identity system is based on the idea ‘The Atmosphere of Possibility.’ Recognised for its customer relationship management (CRM) software, Salesfor...

Kristin Ratzlaff, vice president of global agencies and partnerships at Monotype, argues that as agencies scale content production across clients and channels, typography needs to become part of their organisational i...

The British disabled children’s charity, which strives to help disabled children and their families with support, equipment and play opportunities, turned to Dalziel & Pow to craft a vibrant new identity. The glob...

Cee Cee Creative has designed a monochrome retail and spatial experience for Oatly Matcha on Berlin’s Ku’damm, transforming a grey container space into an immersive green world. The agency developed a curated palette...

BrandMe has created a limited-edition pack for Thompson’s Tea’s 130th anniversary, celebrating the Northern Irish brand’s heritage and enduring connection with local consumers. The design combines familiar brand asset...

New York City branding agency Beardwood has evolved the identity of Bahia Principe Hotels & Resorts following its integration into Hyatt’s all-inclusive portfolio, using strategy, brand architecture and design to...

London-based brand consultancy isobel has created a new brand identity and integrated campaign for My Medical Gateway, a medical travel marketplace connecting UK patients with private hospitals in Europe. The work spa...

Landor has created new packaging for Häagen-Dazs ice cream sticks across France and the UK, putting the product’s creamy texture, generous ingredients and Belgian chocolate coating at the centre of the design. A...

M — N Associates has created a new identity for The Rampant Club, a private whisky members’ club in Ho Chi Minh City that blends Scottish heritage with contemporary Vietnamese culture. Drawing on iconic design element...

Ryan Frost reacts to the response surrounding Instagram’s new logo and wider identity update. Landor’s global executive creative director asks whether the refresh amounts to ‘blanding.’...