Articles

Set to roll out across more than 200 markets, the brand update sees the soft drinks giant refocus its brand identity around its iconic core assets. The new global brand identity was developed by JKR, while The Superul...

Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another...

Legacy brands bring scale, heritage and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodex...

Mark Anthony Brands has refreshed the identity, packaging and visual world of Cayman Jack, reframing the ready-to-drink brand around the idea that escape is a state of mind rather than a destination. Central to the re...

For the first time, Transform is proud to announce the shortlist for the inaugural European Wayfinding Awards. The awards programme recognises outstanding work from agencies, studios and in-house teams who create intu...

Jocelyne Henri Danet, group managing director at Lonsdale + Partners, challenges more clients to celebrate their design agency partnerships. When Louis Vuitton made P...

After attending Cannes Lions for the first time, Hannah Partridge, head of client services at Seen Studios, reflects on the three shifts that stood out above the noise and what they reveal about where branding is head...

Daniel Brownlee, a former Knight Frank partner, turned to Frost Collective to craft a brand identity for Brodee, his boutique development and investment business based in England and Spain. In trying to reposition the...

In the charity sector, most B Corp or nonprofit organisations don’t have the financial resources to make brand design a top priority. Jenna Sents reports on how Tree Aid’s chance encounter with global creative agency...

Women are driving some of the world’s most influential brands, organisations and cultural movements. But the way we lead — how we build trust, forge relationships, nurture talent and pursue excellence — often looks ve...