What’s the real cost of treating branding as a ‘nice to have?’ That’s precisely the question BrandSilver will answer with the help of panellists from Vianeo and Aktantis at the House of Brand Transformation in Cannes...
Articles
KFC undergoes major brand refresh by JKR
The global redesign features updates to KFC’s menu, restaurant design and brand identity, and is set to be rolled out across its 34,000 fast food outlets. Global branding agency JKR was tasked with reimagining the KFC...
House of Brand Transformation: Preserving Distinctiveness in an AI-Powered World
How can brands protect and sustain true creative distinction in an era of AI-driven content abundance? Join Monotype for a fascinating panel discussion on what it takes to remain distinctive in an era of abundant cont...
House of Brand Transformation: Branding, AI and the Risk of Broken Brands
AI has had an enormous impact on the world over the past few years, but how is it affecting the relationship between brands and consumers? BrandOpus will answer that question during a keynote speech on 23 June at the...
Measuring drift: Building smart, adaptable systems to help your type flex with your brand
Charles Nix, senior executive creative director at Monotype, explores how typography moves through the complex systems behind modern brands and why making typographic drift visible is critical to maintaining brand coh...
House of Brand Transformation: Built by women. Built different.
Join the co-founders of global consultancy Ladyship at Transform’s inaugural House of Brand Transformation in Cannes, for a panel discussion on how women are driving the world’s most influential brands and cultural mo...
The biggest World Cup ever. Will it be the best?
Through the lens of brand, Philip Davies, president, EMEA at Siegel+Gale, asks: what actually makes a great World Cup? Never mind it’s coming home. It’s going everywh...
ArtWorks reimagined as 1001 Colors to push back against brand confusion
The Ohio-based nonprofit, which creates community-based public art and provides career opportunities for artists, had operated in the Greater Cincinnati area for over three decades. Strategic design agency Six Cinqui&...
The Verdict: Fifa World Cup 2026 identity can’t find its rhythm
About the work Five months on from perhaps the most iconic final in the history of the World Cup, which saw Argentina crowned champions following a tense penalty shootout victory over France in Doha, Fifa revealed its World Cup 26...
Can design lift the World Cup?
The Fifa World Cup is now the most-watched sporting event globally, with over five billion people tuning in to the last edition in Qatar. But in a fractured geopolitical environment, does the tournament’s brand design...