The global typography company’s latest report reveals fonts are signals of tone, personality and trust for gen Z and millennials. Monotype’s latest report, ‘Fonts, Fe...
Articles
AI boom reflected in Best Global Brands ranking
Interbrand’s Best Global Brands 2025 report, which ranks companies based on brand value, saw Nvidia record the largest-ever value increase in the report’s history. US...
Arby’s named most recognisable sonic logo in the US
The fast-food sandwich restaurant came out on top against 173 audio brands in the SoundOut Index 2025. SoundOut’s latest biennial index was conducted with the help of...
Gen alpha: Truth, tech and togetherness
Gen alpha is the next generation; fully shaped by AI, climate anxiety and digital-first identities. They’re ambitious, they're savvy but they're scared. This means the way you present your brand, your values a...
Empathy is their best policy: How Amica developed its sonic brand
For more than a century, the mutual insurance company Amica has built its reputation on empathy — the kind that listens deeply, shows up in meaningful ways and provides peace of mind when it’s needed most. Now, Amica...
The humanity hack: How voice can create more authentic brand relationships
Brand voice isn’t just an excuse to be ‘funny’, or a license to be quirky in advertising or on social media. A well designed voice can be the final piece of the authenticity puzzle in a world where we are increasingly...
The new shape of sound
Sonicbrand worked closely with Marantz to design an elevated suite of sounds for its Horizon speakers — crafted to express warmth, clarity and spaciousness. Each sonic element is shaped to enhance the user experience,...
Unprecedented growth in East African hospitality prompts Hemingways Collection rebrand
The family-owned hospitality and travel group, which operates in Kenya and Rwanda, turned to Greenspace to reposition itself as the leader in luxury African travel. The UK-based creative consultancy reimagined Hemingw...
Can a brand truly thrive unless the CEO becomes its conductor?
Rohit Banka, brand and communication strategy director at Accenture Song, discusses the advantages of leaders shaping their company’s brand, and outlines examples of this in practice....
ID ENTITY: Creative agency Alkamee Brand & Design modernise La Rousse Foods
Dublin-based agency Alkamee Brand & Design needed to move premium ingredient supplier La Rousse Foods away from their old brand. Alkamee immersed themselves in the La Rousse world to create a new identity that bal...