The Fifa World Cup is now the most-watched sporting event globally, with over five billion people tuning in to the last edition in Qatar. But in a fractured geopolitical environment, does the tournament’s brand design...
Articles
Brandon brings a burst of joy to baking with a bold new identity for Jus-Rol
Independent branding agency Brandon Consultants has reimagined Jus-Rol with a vibrant new identity and packaging system designed to strengthen its position as the UK’s leading pastry brand. Built around the idea of br...
House of Brand Transformation: Forget trend-chasing, it’s time for Modern Heritage
Design agency Tavern believes branding is broken. With companies trapped in a cycle of chasing the latest design trends, they all end up looking alike. Join Tavern’s CCO and founder, Mike Perry, as he makes the case f...
House of Brand Transformation: Kill Your Agency?!
AI has arrived with a simple, uncomfortable question: what exactly are you paying your agency for? 10 Days founders George White and Jolyon White are set to tackle the issue head-on in Cannes, exploring how the techno...
Built for humans, invisible to machines: Why branding needs to think again
Nir Wegrzyn, CEO and founder at BrandOpus, discusses the implications AI will have for brand leadership. How can brands win in this new environment? There's a new aud...
How to reignite creativity: Join Rowe at the House of Brand Transformation in Cannes
There is no shortage of legacy brands in the world, offering scale, heritage and structure. But how can they stay culturally relevant? Rowe will answer that question with the help of marketing leaders from Dick's...
What if the most human brands were born in labs?
Sophie Roux, co-founder and brand strategist at BrandSilver, explores how brands help deep tech and healthcare innovators move from the lab to society. In marketing’s...
JFK’s Terminal 8 rebranded as part of airport’s $19 billion redevelopment
As part of the enormous project to rejuvenate New York’s John F. Kennedy International Airport, The Port Authority of New York and New Jersey, American Airlines, ASUR Airports and Phoenix Infrastructure Group came tog...
KieranTimberlake marks 40 years with a rebrand rooted in research and evolution
Architecture firm KieranTimberlake has unveiled a refreshed identity and digital experience to mark its 40th anniversary and transition to employee ownership, reframing the practice for a new era. Built around the ten...
Deli Kitchen rebrand designed to bring flavour to the forefront
International brand design agency JDO has redesigned Deli Kitchen with a vibrant new identity that positions the flatbread brand as a more expressive and flavour-led player in the bakery aisle. Built around the new sl...