George and Jolyon White, founders at ad agency 10 Days, speak to Transform editor Jack Cousins at the House of Brand Transformation in Cannes about the relationship between AI and creativity....
Articles
Riyadh Air new brand ecosystem aims to redefine global aviation
The young premium carrier needed to bring its vision for the future of aviation to the forefront of its brand with clarity. Riyadh Air teamed up with strategy and design company FutureBrand to shape a brand strategy a...
Cisk launches new session beer with unique brand design
As the Maltese brewer expanded its product portfolio, it felt the need to add a low-alcohol beer to help it stand out. Simonds Farsons Cisk teamed up with longstanding branding agency partner bluemarlin to create a br...
SS Great Britain undergoes name change in rebrand, Bristol Dockyards
The centuries-old historic ship site was losing interest and support from audiences and needed a way to get people back on board. SS Great Britain partnered with London-based branding agency How&How to create Bris...
Postcard from Shanghai
Sam Yang, Labbrand’s VP and executive creative director, explores the world of brand design in Shanghai. He discusses how branding has evolved in China over the past 10 years and where Labbrand fits into the city’s de...
Magnum releases new packaging design for signature range
The premium ice cream brand wanted a high-fashion concept for its new product range. Magnum partnered with Sunhouse to execute couture-coded packaging within every element of design....
Meet Felix: The newly merged UK food rescue charity
The Felix Project and FareShare joined forces to increase their presence, but needed to develop one clear brand image. The charities partnered with London-based creative agency Red Stone to position and develop the ne...
The hidden cost of purpose
Independent brand strategist Garrett Reil examines why a sector that has invested heavily in purpose-led branding has produced the least differentiated market positioning – and what it would take to change that....
Olvi releases bold new identity with product launch
The Finnish beverage company wanted to build a world with the release of its bold challenger soft-drink brand, Juju. Olvi teamed up with London-based design agency BrandMe to create an expressive design with local cha...
Moncler unveils underwater‑themed installation in Seoul
The luxury clothing brand moved away from the sector’s traditional collection launches towards a large-scale immersive experience. Moncler partnered with experience design agency Random Studio to create the brand expe...