When the logo redesign of a 56-year-old American restaurant brand, Cracker Barrel, sparked cultural controversy that prompted a rebrand reversal in one week this summer, the conversation reached beyond aesthetics. Lis...
Articles
Up, up and away!
British flight search aggregator and travel agency Skyscanner has its eyes set on becoming a globally recognised brand. Its director and global head of brand design ops, Carla Sandhu, sits downs with Transform editor...
Viral culture has turned online communication on its head. Now what?
Sinthu Satchi, UK country manager at Onclusive, weighs up the opportunities and drawbacks of viral culture for brands. Viral culture has thrown social listening into...
Postcard from Toronto
For the past seven years, Glen D’Souza has worked at Forsman & Bodenfors’ Toronto office as ECD and then head of creative. Following the news that his office will be joining 72andSunny’s ‘Creative Collective’ to b...
Let’s stop treating limited editions like marketing fireworks
When every brand is screaming for attention, Muriel Schildknecht, executive creative director at Lonsdale Asia, proposes that maybe the smartest move isn’t louder design offering short term rewards....
Inaugural European Wayfinding Awards now open for entries
Following the overwhelming success of the ‘Best Wayfinding or Signage’ category at the Transform Awards Europe, Transform is delighted to announce the inception of the European Wayfinding Awards. The programme will re...
Angus’ A-Z of logos: X
Pentagram partner and creative director Angus Hyland berates the redesign of Twitter to ‘X’ at the hands of Elon Musk. It’s just over three years since Elon Musk boug...
The rebel alliance: The rise of 'change brands'
With governments around the world struggling to solve some of humanity’s biggest issues, the private sector has responded from the ground up. Jack Cousins explores the rise of ‘change brands’....
How a tomato became a catalyst for transformation
Join Marks for an engaging panel discussion uncovering how Perino transformed its market presence - and started an inspiring journey from a single packaging brief to a full-scale strategic agency partnership with Cost...
How to make your sonic boom
What connects the Mac startup chime, AC/DC, and Darth Vader? Each shows how a single moment in audio can hardwire emotion and memory into culture. The founders of Smith & Western, Dan Higson and Nick West will bre...