Articles

Winston Artory Group has partnered with Fifty Thousand Feet to develop a brand strategy and identity following the merger of art advisory firm Winston Art Group and art data technology company Artory. The agency posit...

Back for a 13th year, the Transform Awards Asia recognises best practice in corporate, product and global brand development work. This year, Transform will once again celebrate the transformative power of rebranding a...

Joe Temple, managing partner, director of brand at Minds + Assembly, explores the fear behind rebranding and the honesty it takes to move forward. Of course rebrandin...

Vincent Roffers, partner and head of strategy at Agenda, explores how, as businesses grow, their brands must do more than simply explain what they sell. Somewhere bet...

The very best work in the field of rebranding and brand development was once again celebrated last night at the Transform Awards in New York City. The Ford Motor Company’s project with Interbrand scooped up Transform’...

Alexander Wodrich, managing director at why do birds, explains why it is increasingly important to integrate brand elements, including audio, early on in commercials....

AI is accelerating content production and changing how people discover brands. Living Group explains how producing more gives your audience little reason to remember your firm unless the work expresses a distinctive i...

Nicole Gerhardt, head of brand at Transamerica, makes the case for restraint in brand design, arguing that the distinction between competence and coherence matters greatly....

Wilson Brown, founding partner and executive creative director at Antfood, explores the importance of sonic branding and why it requires expert guidance to build a framework that serves both the brand and the business...

Emily Kircher, partner and chief marketing officer at HLK, discusses how some of the strongest brand positioning is found by identifying something an organisation already does remarkably well and making its value impo...