Integrated Amazon Routes (RAI) and Embratur (Brazilian Agency for International Tourism Promotion) came together with strategy and design company FutureBrand São Paulo to promote the Amazonian region and generate...
Articles
Brands need to really move
Marisol Ruiz and Patxi Fernandez are the heads of company and brands, and founders of strategic branding consultancy Move. Together, they explore when courage matters more than method....
The Verdict: Koto crafts a new identity Huntington can bank on
About the work Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by...
Porto Rocha tests limits of AI with YOYOYO ‘project’
The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Roc...
What football teaches us about brand strategy
Tom Love, co-founder and creative director at LoveGunn, reveals the best tactics for rebranding a football club. Trying to appeal to everyone is the fastest way to ma...
Transforming wayfinding into an experience
Hugo Plazas, manager of design and product development at The Look Company, offers three considerations for designing large-scale stadium events. Imagine landing in a...
The Scoop with Dan Christofferson
Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...
Buffalo Trace Distillery launches cafe rich in history and character
The Kentucky-based distillery will launch its first permanent dining destination, John G. Carlisle Cafe, as a natural extension of the distillery on 11 May, offering an immersive cafe experience....
Ex-Resonance leaders found new sonic agency, Saliō
The new sonic branding agency, founded by Ralph Van Dijk and Ramesh Sathiah, aims to help companies make sound work at an organisational scale. Van Dijk and Sathiah p...
Corporate rebranding: refresh or catalyst for change?
Sholto Lindsay-Smith, director at Industry, discusses how a competitive advantage can be achieved for corporations through branding. A corporate rebrand is all too of...