The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Roc...
Articles
What football teaches us about brand strategy
Tom Love, co-founder and creative director at LoveGunn, reveals the best tactics for rebranding a football club. Trying to appeal to everyone is the fastest way to ma...
Transforming wayfinding into an experience
Hugo Plazas, manager of design and product development at The Look Company, offers three considerations for designing large-scale stadium events. Imagine landing in a...
The Scoop with Dan Christofferson
Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...
Buffalo Trace Distillery launches cafe rich in history and character
The Kentucky-based distillery will launch its first permanent dining destination, John G. Carlisle Cafe, as a natural extension of the distillery on 11 May, offering an immersive cafe experience....
Ex-Resonance leaders found new sonic agency, Saliō
The new sonic branding agency, founded by Ralph Van Dijk and Ramesh Sathiah, aims to help companies make sound work at an organisational scale. Van Dijk and Sathiah p...
Corporate rebranding: refresh or catalyst for change?
Sholto Lindsay-Smith, director at Industry, discusses how a competitive advantage can be achieved for corporations through branding. A corporate rebrand is all too of...
Warburtons rises to the occasion with brand refresh
In celebration of its 150th birthday, the legacy UK bakery brand wanted to develop a strengthened visual system that would stand out across formats. Warburtons teamed up with independent brand design agency Taxi Studi...
Lark spreads its wings into new markets with rebrand
The Tasmanian whisky distiller was looking for a new identity to support its global expansion. Lark partnered with Manchester-based creative agency Love to craft a comprehensive rebrand focused on new packaging and br...
Interview: How Industry Partners designed for Bovis, Environment Bank and Omny
Sholto Lindsay-Smith, director at Industry Partners, chats to Transform about the stories behind his agency's winning work at the Transform Awards Europe 2026....