Articles

Having celebrated the transformative power of brand strategy and design across the continent for the past 17 years, Transform is once again delighted to announce the winners of the Transform Awards Europe. The region’...

Philip Davies, president, EMEA at Siegel+Gale, explains how, in complex environments like airports, simplicity comes not from removing information, but from designing systems that make the right signals instantly reco...

Derek Walker, creative director at SGK, describes the importance of crafting brand experiences that truly resonate with audiences. Nostalgia is a powerful drug. It be...

Barkhouse, a new luxury dog hotel and daycare based in Manhattan, New York, aims to offer peace of mind to busy, dog-owning professionals in the city. It called on global design agency Crown Creative to craft an ident...

The pet insurance brand aims to ensure all owners can afford the care their animals need. Pumpkin partnered with London-based creative design agency Kuba & Friends to create a new identity and tone of voice that a...

The plant-based snack brand takes hippie era energy to reinvent the better-for-you snacking sector. Partnering with creative agency LOVE, the rebrand aims to increase on-shelf standout and engage a younger audience by...

The luxury hotel chain unveiled a two-year brand repositioning, putting Arab culture at the centre of its new global identity. Jumeirah partnered with strategic agency Soursop to create the new global platform, which...

VoteRiders is a US nonpartisan nonprofit organisation focused solely on eliminating voter ID barriers so every eligible voter can cast a ballot that counts. Partnering with design agency Synoptic Office, the brand lau...

For the past seven years, the Transform Awards ANZ has remained the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. Back once again, the awards will...

Ngọc Thẩm Jewelry (NTJ), a three-generation heritage jewellery house founded in 1989 in Southern Vietnam, released a five-year rebrand project to reposition itself in the industry. The brand partnered with creative br...