Grindr launched in 2009 with one job. Connect gay men. Fast. It did that. And everyone thought they knew what it was. A hook-up app. But that was never the whole truth. It was always something bigger. Its CMO, Tristan...
Articles
House of Brand Transformation: The End of More
Too much stuff. Not enough point. Why the future will belong to those doing less. A provocative conversation featuring BigSmall, Channel 4, Unilever, DoorDash and Rob Mayhew about clarity and being a human in the age...
The Scoop with Michelle Mak
Transform chats with Michelle Mak, who recently joined Lonsdale as creative director following its expansion into the US market. She discusses the appeal of working at the branding and design agency, her previous expe...
House of Brand Transformation: Gen Alpha Hate Ads. Love Brands.
How do you create brand love for a generation that skips, blocks, scrolls and ignores advertising? Pia de Malherbe, partner and chief brand officer at 10 Days, answers that question in Cannes with the help of Here We...
House of Brand Transformation: Kill Your Agency?!
Kill Your Agency?! is a keynote by George White and Jolyon White, co-founders of 10 Days, that your agency hopes you never see. You can watch the full session from the House of Brand Transformation below:...
Cannes conversations: How to speak to gen alpha
Pia de Malherbe, partner and chief brand officer at 10 Days, chats to Transform about gen alpha, misconceptions marketers have about this generation and who is doing a good job of connecting with them....
Tati Lindenberg on dirt, desire and protecting good ideas
George White may be new to the 10 Days dating scene, but his first match as part of the 10 Dates x 10 Days interview series was hard to beat. On a sunlit day in Cannes, our co-founder and chief strategy officer sat do...
Dog days are over: Why pet care brands are undergoing radical transformations
Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....
Cannes conversations: How Superside battles against brand inconsistencies
Richard Swain, general manager at Superside, talks to Transform about the services Superside provides, the direction brand design is headed and what the introduction of AI means for the creative industry at large....
Five minutes with Rob Hubbert
Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes L...