• Transform magazine
  • October 27, 2025

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Articles

ID ENTITY: Creative agency Alkamee Brand & Design modernise La Rousse Foods

Screenshot 2025 10 23 115737

Dublin-based agency Alkamee Brand & Design needed to move premium ingredient supplier La Rousse Foods away from their old brand. Alkamee immersed themselves in the La Rousse world to create a new identity that bal...

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Hole-in-one: Designing the New York Golf Club brand

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Landor's executive creative director, Ryan Frost, and managing director, NY, Marina Ammirato, talk about their winning work for the New York Golf Club and Lobos 1707 at the Transform Awards North America 2025....

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How we reimagine brands by de-positioning them

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Todd Irwin, Fazer's founder and chief strategy officer, chats to Transform about three clients and their winning work at the Transform Awards North America. He also discusses his new book, 'De-Positioning: The...

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Reimagining Mauritius’ hidden gem

Valle Hollywood

La Vallée des Couleurs, a leading tourist destination on the island of Mauritius in the Indian Ocean, was struggling to communicate its more adventurous side. Abbey Bamford explores how Brand Lounge reinterpreted...

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The challenges of branding for the legal sector

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Living Group's chief creative officer, Duncan Shaw, discusses his agency's work for boutique law firm Axinn, and explains why managing transformation for a law firm is a tricky task....

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Sonic branding with empathy

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Alexander Wodrich, managing director at why do birds, chats about his Transform Award-winning work for US insurance company Amica....

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The Scoop with Ken Kirton

Kenjiro Kirton

Transform sits down with Hato co-founder and creative director Ken Kirton to discuss his agency’s playful approach to design, why it fosters human-centred collaborations and the benefits of running a global creative s...

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The Verdict: Superfeet’s new look redefines performance

SUPERFEET X MLTI NYC Brand Evolution Recap 01

About the work Superfeet, the global leader in performance insoles, has unveiled a bold brand evolution in partnership with creative agency MLTI NYC, redefining its commitment to innovation and athletes. The comprehensive rebrand...

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How we rebranded LS Power and what's next for Prophecy

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Neil Goklani, Anne Swan and Jen LaFiura discuss their work for North American power and energy infrastructure brand LS Power at the Transform Awards....

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How we repositioned Confluent Health

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Rik Haslam, executive creative partner, US at BrandPie, talks at the Transform Awards North America about his agency's work with Confluent Health, a nationwide network of musculoskeletal (MSK) health companies....

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