High industry growth sparked a comprehensive rebrand for Brazilian smoking accessories company Papelito. FutureBrand São Paulo was called on to connect with a new cultural context, which was achieved by designing...
Articles
ID ENTITY: Liga Profesional de Fútbol
Ahead of the 2026 season, the Liga Profesional de Fútbol underwent an internal rebrand to highlight Argentina’s passionate football culture. The new logo incorporates Argentina’s national colours and a modernised...
ID ENTITY: Frank Lloyd Wright Building Conservancy and Order
Aiming to create an identity that captures the legacy of iconic architect and designer Frank Lloyd Wright, New York-based Order rebranded the Frank Lloyd Wright Building Conservancy. Its updated logo highlights the im...
ID ENTITY: Sol and Love
UK-based creative agency Love reimagined the identity of Mexican lager Sol in a major rebrand. Aiming to reengage gen Z with the brand, Love created a new identity that realigns Sol’s sunny outlook with the optimism o...
Building personality through wayfinding
As architects and designers blur the line between signage and space, brands are using wayfinding to tell stories and shape experiences. David Benady explores how. Fin...
ID ENTITY: Grand Marnier and Butterfly Cannon
The spirit of French orange liqueur brand Grand Marnier was reawakened by Butterfly Cannon. Inspired by the founder’s rebellious blend of fine cognac and bitter orange, the British creative studio balanced 200 years o...
ID ENTITY: Tuborg and Design Bridge and Partners
Danish brewing company Tuborg underwent a second brand refresh in the space of just over three years. Bold and dynamic, the latest update by Design Bridge and Partners aims to amplify Tuborg’s energy and modernity whi...
The Verdict: Palmetto comes clean with new identity by Ragged Edge
About the work US-based Palmetto sought the help of global branding agency Ragged Edge to tell a new story about clean energy. With Palmetto dedicated to helping consumers take control of their energy through smarter tools and per...
The sound of rum: Bacardí's new sonic model
Despite having dramatically progressed over the past decade, sonic branding can still sometimes feel rigid or ‘corporate’. Abbey Bamford explores how Bacardí and Resister broke the rules to create a new sonic mod...
Crystal ball: Transform readers’ predictions for 2026
We asked brand design leaders worldwide for their biggest predictions for 2026. Many foresee a backlash against AI-generated output, while others predict a year of maximalist design and the rise of sonic branding. Her...