The premium ice cream brand wanted a high-fashion concept for its new product range. Magnum partnered with Sunhouse to execute couture-coded packaging within every element of design....
Articles
Meet Felix: The newly merged UK food rescue charity
The Felix Project and FareShare joined forces to increase their presence, but needed to develop one clear brand image. The charities partnered with London-based creative agency Red Stone to position and develop the ne...
The hidden cost of purpose
Independent brand strategist Garrett Reil examines why a sector that has invested heavily in purpose-led branding has produced the least differentiated market positioning – and what it would take to change that....
Olvi releases bold new identity with product launch
The Finnish beverage company wanted to build a world with the release of its bold challenger soft-drink brand, Juju. Olvi teamed up with London-based design agency BrandMe to create an expressive design with local cha...
Moncler unveils underwater‑themed installation in Seoul
The luxury clothing brand moved away from the sector’s traditional collection launches towards a large-scale immersive experience. Moncler partnered with experience design agency Random Studio to create the brand expe...
Manomasa breaks into mainstream with vibrant rebrand
The tortilla chip brand wanted to break free from its wholesome farm-shop roots and step into the world of premium retail. Manomasa partnered with British design consultancy Derek&Eric for a complete rebrand centr...
Recognise Bank launches decision-centred rebrand
The property finance company wanted to create a new brand platform focusing on human decision and certainty. Recognise Bank partnered with London-based creative agency EveryFriday to design a new positioning, brand id...
Dogs Trust bold brand refresh reflects an evolution in personality
The dog rehoming and rescue charity needed a way to build on its 2020 rebrand and create a more expressive identity system. Continuing its partnership with London-based creative brand agency The Clearing, Dogs Trust l...
New Liberty Specialty Markets campaign focuses on specialist expertise
The insurance giant launched its ‘High Visibility Coverage’ campaign to draw attention to markets across the UK, Europe and MENA. Liberty Specialty Markets partnered with London-based branding agency Chromatic to deve...
&friends launches as a digital football club archive in NYC
The grassroots initiative, created by branding agency Athletics, documents and celebrates football clubs in the underground - and overground - scene in New York City....