MEA


2015 transform awards
CONTENT
BEST USE OF A VISUAL PROPERTY
Gold - Batelco and Unisono
Gold - Enerya and Landor Associates
Silver - Saudi Arabian Basketball Company and Turquoise Branding
Bronze - Mohammed Bin Rashid Centre for Government Innovation and Bellwether
Highly commended - Rise Sports and Omnia

BEST BRAND ARCHITECTURE
Gold - Enerya and Landor Associates
Silver - ALYuam and Bellwether
Silver - Dubai Sports City and MBLM
Bronze - GFH and Unisono
Highly commended - Riyad Bank and Brand Union

BEST USE OF COPY STYLE/TONE OF VOICE
Gold - S'wich and Tonic International
Silver - GO Telecommunications and Bellwether
Silver - Rukn and Unisono
Bronze - Fakih IVF and BrandAid

BEST BRAND EXPERIENCE
Gold - Etisalat and Start JG
Silver - Du and Bellwether
Silver - GGICO Properties and MBLM
Bronze - Mohammed Bin Rashid Centre for Government Innovation and Bellwether
Bronze - Red Bull Bahrain and Lowe MENA
Highly commended - Waha Capital

BEST USE OF PACKAGING
Bronze - Al Fakher and CBA

PROCESS
BEST INTERNAL COMMUNICATIONS DURING A BRAND DEVELOPMENT PROGRAMME
Gold - APM Terminals Bahrain and Miracle
Gold - Dubai Airports and Start JG
Silver - Ahlibank QSC and Brand Union
Bronze - Duqm Refinery and Omnia
Highly commended - Medeor Hospital and Omnia

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROGRAMME
Gold - Men's handball and 28 Design Consultancy
Silver - Batelco and Unisono
Silver - GO Telecommunications and Bellwether
Bronze - DP and Brash Brands
Highly Commended - Fakih IVF and Brand Aid

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS
Silver - Malabar Gold and Diamonds and Brand Union

STRATEGY
BEST CREATIVE STRATEGY
Gold - King Abdullah Economic City and Turquoise Branding
Silver - Horizons & Co and Bellwether
Bronze - Aseer Investment and Bellwether
Bronze - Red Bull Bahrain and Lowe MENA
Highly commended - GFH and Unisono

BEST BRAND EVOLUTION
Gold - Horizons & Co and Bellwether
Silver - GO Telecommunications and Bellwether
Bronze - AlYuam and Bellwether
Bronze - Aseer Investment and Bellwether
Highly commended - Abdul Latif Jameel and Siegel+Gale
Highly commended - Batelco and Unisono

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND
Gold - Hamad International Airport and Start JG
Silver - Datamena and Bellwether
Silver - Roshan and Tonic International
Bronze - Duqm Refinery and Omnia
Highly commended - Saudi Arabian Basketball Company and Turquoise Branding

TYPE
BEST BRANDING DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING
Gold - GO Telecommunications and Bellwether
Silver - GFH and Unisono
Silver - Saudi Arabian Basketball Company and Turquoise Branding
Bronze - Aseer Investment and Bellwether
Highly commended - Horizons & Co and Bellwether
Highly commended - Red Bull Bahrain and Lowe MENA

BEST BRAND CONSOLIDATION
Silver - AlYaum and Bellwether

BEST REBRAND OF A DIGITAL PROPERTY
Gold - Careem and North 55
Silver - Dubai Sports City and MBLM
Silver - National Bank of Oman and Bellwether

SECTOR
BEST VISUAL IDENTITY FROM A CHARITY/NGO/NFP
Gold - CDA (Community Development Authority), UAE and Tonic International
Silver - Dnata and Brash brands

BEST VISUAL IDENTITY FROM THE ENERGY AND EXTRACTIVES SECTOR
Gold - Enerya and Landor Associates
Silver - Duqm Refinery and Omnia
Silver - Setcore Petroleum and Bladonmore
Bronze - Enerji and Unisono

BEST VISUAL IDENTITY FROM THE FINANCIAL SERVICES SECTOR
Gold - Aseer Investment and Bellwether
Bronze - GFH and Unisono
Highly commended - FGB and Brash Brands

BEST VISUAL IDENTITY FROM THE HEALTHCARE & PHARMACEUTICALS
Gold - Fakih IVF and BrandAid
Silver - Medeo Hospital and Omnia

BEST VISUAL IDENTITY FROM THE INDUSTRIAL & BASIC MATERIALS SECTOR
Gold - King Abdullah Economic City and Turquoise Branding
Bronze - Arkan and Brand Union

BEST VISUAL IDENTITY FROM THE PROFESSIONAL SERVICES SECTOR
Gold - Horizons & Co and Bellwether
Silver - Streetlight and Unisono
Bronze - Keita and Omnia
Highly commended - The You Experience and 28 Design Consultancy

BEST VISUAL IDENTITY FROM THE PUBLIC SECTOR
Gold - GCC-STAT and OHI Leo Burnett, Oman

BEST VISUAL IDENTITY FROM THE RETAIL SECTOR
Gold - S'wich and Tonic International
Silver - Aldar and Mubadala and Latitude Agency

BEST VISUAL IDENTITY FROM THE TECHNOLOGY, MEDIA & TELECOMMUNICATIONS SECTOR
Gold - Batelco and Unisono
Silver - Datamena and Bellwether
Silver - GO Telecommunications and Bellwether
Bronze - Carma and Omnia
Bronze - Rukn and Unisono
Highly commended - Rinboo and Tagbrands
Highly commended - Roshan and Tonic International

BEST VISUAL IDENTITY FROM THE TRAVEL & LEISURE SECTOR
Gold - Saudi Arabian Basketball Company and Turquoise Branding
Gold - X Dubai and Start JG
Silver - Boca and North 55
Silver - Hilton Doha and FP7
Bronze - Voyoga and Brash Brands
Highly commended - QFA and FITCH

BEST OVERALL VISUAL IDENTITY
Batelco and Unisono

GRAND PRIX
GO Telecommunications and Bellwether

Sponsors
Align your brand with this global celebration honouring brand development and rebranding.
We have a number of sponsorship options available to you. Call us to find out more.
Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards
email: athomas@transformmagazine.net
call: +44 (0)20 3950 5356
Supporting Partners
If you are interested in being a supporting partner for the Transform Awards MEA please email athomas@transformmagazine.net