• Transform magazine
  • January 24, 2020



Generation Z trusts brands over anything else, research shows


Media agency UM’s research on trust in media and advertising has revealed that generation Z trusts brands but feels stereotyped by the media. A quarter of the young people aged 1...

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Travel companies rarely inspire trust or loyalty, survey shows


The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their...

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New branding by Free the Birds reflects Girls’ Day School Trust’s values

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Carrying 125 years of heritage, the Girls’ Day School Trust (GDST) has built a name for itself, being considered as a revolutionary organisation for girls. Its pioneering nature has been highlighted for the past two years und...

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Brand new chance

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According to The Howard League, a charity working across the UK for penal reform and safer communities, this week there are over 85,000 individuals incarcerated nationally. Of th...

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HSBC crisis latest in bank brand knocks


Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive. The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203...

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Public lacks trust in business innovation


Building trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards society and t...

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Charitable brand strategy


The Water Trust turned to Prophet brand consultancy to refine and strengthen its brand in the hope that it would better supplement its future initiatives. The charity found that its positive attributes were accountability, transparency, em...

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