• Transform magazine
  • March 28, 2020

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Articles

Sustainable futures: Tokyo 2020

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The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and the ways in which it is...

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Opinion: Ooh la la, the Paris 2024 logo needs to be taken seriously

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Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there was a reason to create a classic...

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Circle game

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Brands that can engage new audiences, existing supporters and the media around events have to ensure their social media, partnership and communications strategies are all aligned. Brittany Golob investigates the challenges and successes in...

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Tokyo Olympics branding progresses with 500 days to go

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With just under 500 days to go until the opening ceremony of the Tokyo Olympics in 2020, the brand development of the games is in full swing. The Tokyo Organising Committee has unveiled the pictogra...

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Uncovering the Olympic brand story at the Olympic Museum

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For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experienced by millions....

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Dispatches from Cannes Lions, part two

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Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinions on working with bra...

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Olympic branding, examined

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Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses branding from the Pyeon...

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Peer perspectives: Beijing 2022

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Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach, the successes and the pitfa...

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K-pop-inspired Olympics

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When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the broadcast of the events...

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Sun, snow and sliding in Olympic team branding

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Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to retain it....

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