Articles

A top UK healthcare provider has this month announced the rebrand and the merger of three UK healthcare providers into one: the Vita Health Group. The brand has been constructed to combine the vigor and skill of each of the s...

One company’s longstanding relationship with fire has enabled it to rekindle its focus on progress, innovation and scientific research. Brittany Golob reports on RHI Magnesita’s new brand...

In September 2017, Transform magazine reported on the surprise merger of five of advertising firm WPP’s leading brand agencies, including Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The supergroup has tod...

One of Walmart’s acquisitions, the UK’s Asda carries on under its own banner, 18 years after joining the Walmart family. Both brands grew from humble origins, but how have they evolved – together and apart – over the years?...

In July 2016, the $29bn merger of Ahold and Delhaize was signalled by the introduction of a new visual and corporate identity by FutureBrand. David Martin, Food retail and grocery sector brand expert and co-founder of M World...

Dutch-owned supermarket group, Ahold was established in 1887; Belgian-owned supermarket group, Delhaize, in 1867. Back in June 2015, the companies announced the intention to merge....

In terms of mergers and acquisitions, 2015 was a huge year, and, with the HIS and Markit merger and Shell’s £40bn acquisition of BG Group, 2016 looks likely to follow suit. Howev...

The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it seems as...

Back in May, Dixons Retail and Carphone Warehouserevealed their plans to merge. The hotly anticipated new identity, designed by ad agency AMVBBDO, has now been revealed. The new partnership is intended to facilitate the ‘internet of things...

A merger is often the catalyst for a new brand positioning. In the case of the Dixons Retail and Carphone Warehouse merger, it is a case of two quite different retailers coming together with shared goals, but with very separate brands.A dr...