Articles

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

There was a time when the world was compartmentalised – no more. There was a time when the roles of government were clear, the role of business was clear, the role of charities (as they were called) was clear....

Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....

When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, i...

Could a rebrand or brand development strategy have saved GM’s Oldsmobile automotive brand? How?...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

New Zealanders have been voting for a new national flag design, one that will go up against the existing flag in March. The chosen flag was designed by Kyle Lockwood,...

While there is a general awareness of the potential for brands to better engage with the public’s senses in order to optimise engagement, there is still a lack of understanding among organisations with regards to harn...