Thanks to the ever-increasing high street presence of specialist grocers and artisan produce, and the consumer demand on retailers to provide a wider range of products, the UK supermarket scene is rapidly changing....
Articles
Addicted to Porsche
World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims tha...
#TransformTuesday: 29 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Rewind: MSN Messenger
MSN Messenger was once the favoured chat programme for teens everywhere. Yet, it fell into disuse when more comprehensive social networks were introduced. Could a shift in brand positioning have saved the brand from o...
Profile: Smiley World
From emojis to music deals and lifestyle brands to digital signage, the Smiley is both a product and a brand logo. Jeremy Owen speaks with the brand managers behind Smiley World...
Victory for Kiddee
A unanimous decision found that PMS International’s Kiddee suitcase does not infringe on the EU registered design of Magmatic’s Trunki ride on suitcase. The Supreme C...
Spotlight on JustProperty
UAE property website, JustProperty.com, was faced with the opportunity to captivate the sales and rentals market, it just needed a new brand. Emily Andrews reports on the site’s friendly new look and unique brand posi...
New Zealand chooses original flag design
New Zealanders have chosen to keep the nation’s current flag, despite its ties to the United Kingdom. On Thursday, 8.30pm local time, preliminary results showed that...
Where everybody knows your name
The transformation of pub brands can help create places wherepeople want to be. Clive Woodger, founder of SCG International, analyses the state of pub and alcohol brands in the UK...
Norway's winter games
Mather & Co, a Cheshire-based design consultancy, has redesigned The Norwegian Olympic Museum. The new design celebrates the history of the Winter Olympics in the...