• Transform magazine
  • October 01, 2023


U.S. Army logo rebranded for first time in two decades

New Logo (1)

Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB (which led the account) to create a brand transformation that reimagined the design of the iconic five-point star logo.