• Transform magazine
  • July 15, 2024

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New Revvity brand positions biotech company as pioneer

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Previously affiliated with PerkinElmer Inc., the life sciences and diagnostics spinoff brand was designed by global brand transformation company FutureBrand. The agency sought to position Revvity – whose name combines ‘revolutionize’ and ‘vita’, the Latin word for life – as a company which pioneers in expanding human potential through science. FutureBrand also devised a new logo which reflects an holistic journey, while a lowercase wordmark represents a brand which will focus on solving global health challenges.

Daniel Andersson, chief creative officer of FutureBrand, says, “We wanted to create an identity for Revvity that would truly represent a unique, one a kind brand. The design needed to convey a company that is unconventional, precise, and united in solving the world’s greatest health challenges. A brand that lives and breathes science and at the same being unexpectedly vibrant and human, including a colour palette expressing passion and energy.

“The lowercase wordmark embodies the humble approachable personality and at the same time represents a company always pushing forward, never standing still. A feeling of momentum and unity.”