• Transform magazine
  • February 29, 2024


Little Big Brands repositions Touchstone Pistachio Company

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Having decided to become its own brand from once being a private label, Touchstone turned to New York-based branding and package design firm Little Big Brands to craft a new brand positioning. In developing the tagline ‘The People’s Pistachio’, the agency reflected the brand’s status as the second largest grower-processor of pistachios in the world in 2023.