• Transform magazine
  • August 18, 2022


Survivors of Bereavement by Suicide brand to be redesigned

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Creative agency Impero has been appointed by the organisation to build a brand which stands out in the charity sector. The news follows on from Survivors of Bereavement by Suicide (SoBS) celebrating its 30th anniversary in April of last year.

SoBS sought the help of Impero to raise its presence ahead of the first ever national Survivors of Suicide Day that will take place on 19 November. After a strategic review of the brand, Impero’s work will include an update to the logo, colours and tone of voice.

Michael Scantlebury, founder at Impero, says, “It’s been our mission since day one to ensure we use our position to support causes important to us. This is why we want to ensure that we help the team at SoBS with a rebrand that accurately represents the quality work they do. Being able to time this with their first ever national Survivors of Suicide Day will help bring must needed attention to this topic.”

SoBS has acted as the UK’s leading national charity for those who are over 18 years of age and been impacted or bereaved by suicide since 1991. With an estimated 145 people impacted by each case of suicide, Impero’s mission will be to generate a message which resonates with all survivors bereaved by suicide.

Lesley Rose, incoming CEO at SoBS added, “We really appreciate Impero’s commitment and input so far - the team have been fantastic in bringing a fresh and exciting new look to what we do. Suicide bereavement is an often overlooked and taboo topic. Our aim with this new branding is to bring a modern, inclusive and hopeful feel to our survivors, whilst creating standout in a very busy charitable sector.”

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