• Transform magazine
  • May 18, 2022

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Packaging refresh to celebrate Branston’s 100-year anniversary

  • BRANSTON RANGE2 Copy
  • BRANSTON ORIGINAL Advert FAMILY Copy

The iconic English food brand, primarily known by Brits for its jars of Branston Original Pickle, turned to London-based design agency This Way Up to alter its logo and packaging design for its centenary celebrations.

Having cultivated a long-standing legacy, Branston hopes the redesign will create a timeless look which reflects the brand’s success. Keeping with the established and instantly recognisable brand colours, adjustments have been made to modernise the heritage brand.

The bolder new colour palette offers a revamped sharpness to Branston’s identity, while dropping the bevels and shadows from the old design aims to create a refined label which the brand hopes will help future-proof itself.

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Angharad Wilson Dyer Gough, senior brand manager at Branston says, “This is a stand-out year for the Branston brand - remaining a staple in Brits’ kitchens for 100 years is no mean feat! We wanted to make sure the new Branston logo felt modern whilst staying true to our core heritage and that hit of home we know our customers love.

“Branston is known for providing comfort and nostalgia to many in the UK,” she continues, “and following the launch of the new ‘hit of home’ creative platform in 2020, we felt it was about time to give the Branston range a new look that reflects our 2022 brand values. Here’s to another 100 years of enjoying Branston sweet pickle!”

The brand is set to announce a number of activities as part of its 100-year anniversary celebrations for the remainder of 2022. On the back of new research indicating 75% of UK office workers fail to take a full hour away from their desk during lunch, Branston’s mission will be to save the UK’s lunch break through launching its own Google plugin.

The new packaging design rollout across major supermarkets for Branston’s core range has already begun.

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