BrandOpus refreshes Ponzi Vineyards’ visual identity following acquisition
Now owned by Groupe Bollinger, the winery sought the help of BrandOpus to design a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collection. The new identity was heavily inspired by Oregon, the brand’s home state, and embraced earthy artistry.
The brand was founded in 1968, a time when few wineries existed in the Willamette Valley region. The visual identity update follows on from Ponzi Vineyard’s growth and eventual acquisition in 2021, with its new owners hoping to extend Groupe Bollinger growth in the US market.
BrandOpus’ work aims to encapsulate Ponzi Vineyard’s ethos of beauty in simplicity. This approach sees the introduction of four expressive, earth-toned brushstrokes to the brand’s visual identity. They seek to root the brand in the Oregon landscape, whilst embracing earthy artistry, and represent the blue sky, fir forest, rolling mist, and the Laurelwood AVA’s loess and volcanic soils. Meanwhile, its new hand-written wordmark, featuring founder Dick Ponzi’s signature, adds a more personal touch to the brand in a bid to connect deeper to its audience.
Paul Taylor, chief creative officer at BrandOpus, says, "With Oregon as their canvas and the elements of their palette, Ponzi Vineyards elevates winemaking to a distinctive artform. The new identity captures this in a simple yet sophisticated expression of the passion and dedication that goes into every bottle. Visiting the vineyards in the Willamette Valley is a special experience, which we have sought to convey through the crafted label.”
The new branding is available in markets throughout the US this autumn.