• Transform magazine
  • October 28, 2021

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UXUS works with Dr. Oetker to launch new pudding concept

Pudu Pudu, Abbot Kinney Boulevard, Los Angeles 3

Global hospitality and retail design agency UXUS has collaborated with food producer and home baking brand Dr. Oetker to transform the pudding for the next generation with the launch of Pudu Pudu, a new, LA-based pudding concept.

Inspired by the spirit and legacy of Dr. Oetker, Pudu Pudu, takes original recipe and re-imagines pudding into a bold, playful and unexpected  flavour adventure, inviting everyone to share delicious moments. The aim for UXUS was to create a ‘scalable model’ including an internationally relevant consumer experience and universal design language that could be rolled out globally, explains George Gottl, co-founder and CEO at UXUS.

“Created for a global audience, Pudu Pudu is designed to be both a sophisticated and fun brand, with a catchy, easy to pronounce name that characterises the playful personality. The logo uses the cute brand mascot, the Pudu, contrasted with refined typography with bold cut-outs,” says Chris Wittkampf, senior lead graphic designer at UXUS.
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The primary blue colour is graphically ‘sprayed’  throughout the space, aiming to add ‘fun energy’ to the concrete industrial interior.

Targeting Gen Z and millennial consumers with a shareable and emotive experience, the experience is an immersive world of pudding making, where guests are encouraged to join in and participate. The pudding experience combines unexpected flavours with imaginative toppings to create a new approach to dessert.

“The space is designed to celebrate the puddings as works of art by focussing on the making process and creating contrasts and balance between each visual element,” says Gottl.

Enticing customers into the Pudu Pudu world, the store is designed to bring people together, there is a  social space both inside and out, where puddings can initiate connections. Creative graphic detailing such as a puddle of pudding, entices customers upstairs, leading to a tiered wooden seating designed to create a sense of community within the space.

Every detail within the space has been carefully considered, working alongside lighting company Nulty, Pudu Pudu features a lighting scheme designed to elevate the experience, using a combination of bright and focused lights to form a fun and immersive environment. 

From the distinct outdoor seating to the shareable moments and playful communications, Pudu Pudu is a fun food experience that invites everyone inside to share in their pudding passion. 

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