• Transform magazine
  • July 03, 2022

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IHG Hotels & Resorts refreshes brand

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The hotel group IHG Hotels & Resorts, pioneer of the first InterContinental hotel and the Holiday Inn, updated its brand identity to reflect its 16 brands and further emphasises its purpose of ‘True hospitality for good,’ its evolving story and the needs of hotels owners and communities around the world.

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Moving from IHG to IHG Hotels & Resorts reiterates the company’s collection of brands that sit side by side as one family. Their fresh visuals help tell the stories of the brand and make it more relevant and attractive to consumers, particularly the younger demographic. The new colour palette, photography and font, showcases the brands and hotel experiences in the most engaging way.

“We have an incredible family of brands, centred around connecting people – strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities”, says Claire Bennett, chief customer officer of IHG Hotels & Resorts.

IHG Rewards has a corresponding new look and feel. The word ‘Club’ is removed from its name to reflect the warm welcome that is available to all, with members able to make the most of their travels using exclusive rates, special benefits and easy ways to earn and redeem points at all IHG hotels and partner locations.

 “As we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel. And we all feel we need that more than ever, because travel not only opens doors, it opens minds and hearts. That’s why our hotels are more than just a backdrop to life’s special moments, they are a collection of welcoming experiences,” adds Bennett.

The IHG family now has four collections of choices to help guests make the right decision for their travel needs depending on their wishes.