• Transform magazine
  • January 19, 2021

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Winners of Transform Awards North America announced

Tana Banner (1)

Transform Awards North America has been celebrating the transformative power of branding and rebranding for the past six years. Transform magazine is proud to announce the winners of the 2020 Transform Awards North America, which reflect the agencies exhibiting exemplary work in brand development and the growing importance of brand in strategic corporate communications.

With a gold in ‘Best brand evolution,’ ‘Best visual identity from the engineering and manufacturing sector,’ and ‘Best brand development project to reflect changed mission, values or positioning,’ Assa Abloy-Yale and GW+Co also took home the ‘Grand prix.’ Assa Abloy worked with GW+Co to reinvent the mechanical engineering brand Yale and allow it to compete against the likes of Samsung and Apple. The judged were particularly impressed by the way in which the new identity confronts the digital landscape and paves its way into the future.

The ‘Best overall visual identity’ award was taken home by Move United and Superunion, for their work on creating a revolutionary brand that redefines disability by crafting a confident and passionate identity reflective of Move United’s athletes. The winning point for Move United and Superunion was designing a strong, ownable brand that is distinctive yet still fits seamlessly into the world of sports, clearly communicating its purpose with a single glance.

“This is the sixth year that the Transform Awards North America has celebrated the transformative power of brand strategy and design. Every year it has got bigger, and the work we have celebrated has got better. We’ve seen a challenging year, but the number of entries and especially the calibre of entries has just been fabulous,” says publisher of Transform magazine, Andrew Thomas.

Judges were also impressed by Thrivent and Prophet which took home  a gold in ‘Best visual identity from the financial services sector’ and ‘Best visual property,’ and Dianomi and Living Group which swept up two golds in ‘Best rebrand of a digital property’ and ‘Best visual identity from the technology, media and telecommunications sector.’

Winners were announced last night in a virtual awards event, the first in the awards’ history. The full list of winners is below and you can watch the awards presentation here

 

CONTENT

Best use of a visual property

Gold – Thrivent Financial and Prophet

Silver – Dianomi and Living

Bronze – Acertitude and Brandpie

Bronze – Celestial Seasonings and CBX

Bronze – Project Management Institute and Superunion

Highly commended – Mighty Healthy and CBX

 

Best brand architecture solution

Gold – Purina Mills and CBX

Silver – Project Management Institute and Superunion

 

Best use of copy style or tone of voice

Gold – Move United and Superunion

Silver – Thrivent Financial and Prophet

Bronze – Bromley's For Men and CBX

 

Best brand experience

Gold – Chicago Bears and HOK

Silver – Save Mart and Shook Kelley

 

Best use of packaging

Gold – Tangible Play and Pearlfisher

Silver – General Mills and Pearlfisher

Silver – Land O’ Lakes and CBX

Bronze – Seedlip and Pearlfisher

Highly commended – Clorox and CBX

Highly commended – Live Real Farms and CBX

 

Best wayfinding or signage

Gold – State of Colorado and ArtHouse Design

 

Best use of audio brand

Gold – Deloitte Touche Tohmatsu Limited. and amp

Silver – USA TODAY and Audio UX

Bronze – Noggin and Audio UX

Bronze – USAA and Sixième Son USA

Highly commended – what3words and Audio UX

 

Best use of typography

Gold – United Community Schools and Ultravirgo

Silver – Move United and Superunion

Bronze – Wheatley Ranch and Designhouse

Highly commended – Dianomi and Living

Highly commended – General Mills and Pearlfisher

 

PROCESS

Best implementation of a brand development project

Gold – MetLife and Prophet

Silver – L3Harris and Thackway McCord

Bronze– Ayming and Kimpton Creative

 

Best internal communication during a brand development project

Gold – Project Management Institute and Superunion

 

STRATEGY

 

Best creative strategy

Gold – Move United and Superunion

Silver – Project Management Institute and Superunion

Bronze – Hello Bello and Brains On Fire

Highly commended – Littler and DeSantis Breindel

Highly commended – Los Angeles Chamber Orchestra and Brandpie

 

Best brand evolution

Gold – ASSA ABLOY / Yale and GW+Co

Silver – Land O’ Lakes and CBX

Bronze – General Mills and Pearlfisher

Bronze – Thornton Tomasetti and DeSantis Breindel

Highly commended – Thrivent Financial and Prophet

 

Best strategic or creative development of a new brand

Gold – Hello Bello and Brains On Fire

Silver – Move United and Superunion

Bronze – Happy Little Plants and CBX

Highly commended – Vicinity Energy and DeSantis Breindel

 

Best development of a new brand within an existing brand portfolio

Gold – Mastercard ID and Tenet Partners

Silver – Applegate Well Carved and CBX

Bronze – Wakefern Food Corporation and Pearlfisher

Highly commended – Choice Hotels and Labbrand

 

Best naming strategy

Gold – Onto and Thackway McCord

Silver – Move United and Superunion

Bronze – Choice Hotels and Labbrand

Bronze – Stanford Global Health and Catchword Branding

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Gold – Move United and Superunion

Gold – Onto and Thackway McCord

Silver – L3Harris and Thackway McCord

Silver – Quaker Houghton and DeSantis Breindel

Bronze – Voyant Beauty and 50,000feet

 

Best brand development project to reflect changed mission, values or positioning         

Gold – ASSA ABLOY / Yale and GW+Co

Silver – Project Management Institute and Superunion

Bronze – Dianomi and Living

Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group

Highly commended – iMerit and Sköna Advertising

Highly commended – Five Lakes and Solid Branding

 

Best brand consolidation

Gold – Purina Mills and CBX

 

Best rebrand of a digital property

Gold – Dianomi and Living

 

SECTOR

 

Best visual identity by a charity, NGO or not-for-profit

Gold – Move United and Superunion

Silver – United Community Schools and Ultravirgo

Bronze – Safety & Health For All and Ultravirgo

Highly commended – Los Angeles Chamber Orchestra and Brandpie

 

 

Best visual identity from the engineering and manufacturing sector       

Gold – ASSA ABLOY / Yale and GW+Co

Silver – Onto and Thackway McCord

Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group

 

Best visual identity from the financial services sector

Gold – Thrivent Financial and Prophet

Silver – Katapult and Monigle

Bronze – BBVA and 50,000feet

Bronze – The Provident Bank and Solid Branding

 

Best visual identity from the food and beverage sector

Gold – Seedlip and Pearlfisher

Silver – Celestial Seasonings and CBX

Bronze – Sonic Drive-In and ChangeUp

Bronze – Straus Family Creamery

 

Best visual identity from the healthcare and pharmaceuticals sector      

Gold – Beth Israel Lahey Health and Uffindell

Silver – Five Lakes and Solid Branding

Silver – Merck and Coley Porter Bell

 

Best visual identity from the industrial and basic materials sector

Gold – IFF and Monigle                 

 

Best visual identity from the lifestyle and wellbeing sector

Gold – Mighty Healthy and CBX

               

Best visual identity from the professional services sector

Gold – Project Management Institute and Superunion

Silver – Cella and Monigle

Bronze – Acertitude and Brandpie

 

Best visual identity from the retail sector

Silver – Wakefern Food Corporation and Pearlfisher

 

Best visual identity from the sports, travel, leisure and tourism sector

Gold – Monumental Sports and Entertainment and Brandpie

 

Best visual identity from the technology, media and telecommunications sector             

Gold – Dianomi and Living           

 

Best overall visual identity

Winner – Move United and Superunion

 

Grand prix

Winner - ASSA ABLOY / Yale and GW+Co