Transform Awards MENA 2017 shortlist announced
Developing at a pace beyond measure, the MENA region continues to harness brand development through industry advancement and collaboration that, more than ever before, speaks to the true power of the journeys brands make. As the fourth annual Transform Awards MENA celebrate another year of branding excellence, this year’s shortlist highlights the immense fecundity of the burgeoning landscape.
The 2017 programme introduces three new categories, including ‘Best localisation of an international brand,’ ‘Best development of a new brand within an existing brand portfolio’ as well as the addition of ‘Best visual identity in the food and beverage sector.’ Gaining early recognition, telecommunications company, Etisalat UAE, appear in number of categories, including ‘Best brand evolution’ and ‘Best brand experience,’ solidifying the domestic success of brand development in MENA.
Equally, diverse collaborations continue to pioneer the awards’ tradition of recognising unique and engaging projects across a wide range of sectors, with creativity and innovation shining through as region-wide components of brand strategy. Miral Asset Management’s work with Start Design equally garnered several shortlisted spots in categories such as ‘Best internal communications during a brand development project’ and ‘Best implementation of a brand development project across multiple markets.’
Andrew Thomas, publishing editor of Transform magazine, says, “We saw some fabulous work among the winners of last year's Transform Awards. We're delighted to see even better work this year. Those who have reached the shortlist just seem to have ticked the right boxes - great strategy, exemplary design and outstanding delivery and execution. It seems everyone has raised their game.”
The awards ceremony and dinner will take place on 17 May 2017 in Dubai. For further information about the awards programme including attending, please contact Valentina Rimatori.
The shortlist for the Transform Awards MENA 2017 is as follows:
CONTENT
Best use of a visual property
Du and Bellwether and Growl Media
Etisalat
Kochi Metro and Brash Brands
National Cyber Security Centre and Landor
Siemens and JansenHarris
Team Z7 and Landor
Best brand architecture solution
Al Noonh and Unisono
CBD Now and Industry
Lady Soft – MTC Hygiene and Tagbrands
Smart Dubai Government and Xische & Co
Best use of copy style/tone of voice
El Mercado and Unisono
GMC and Grow
Seven Seas Group and JPd
Best brand experience
AppyKids and Bellwether and AppyKids
Etisalat
Level Kids and FITCH
Ports, Customs and Free Zone Corporation and MBLM
Siemens and JansenHarris
Team Z7 and Landor
Best use of packaging
Ajmal Perfumes and JPd
Blooming foods and CBA
Lady Soft – MTC Hygiene and Tagbrands
Nood and JansenHarris
SIA and Grow
Best wayfinding or signage
Abu Dhabi National Oil Company and MBLM
Best use of audio branding
AppyKids and Bellwether and AppyKids
Best use of typography
Miral Asset Management and Start Design
National Cyber Security Centre and Landor
National Museum and TBWA ZEENAH
Best place or nation brand
Hejaz District and Turquoise Branding
Miral Asset Management and Start Design
Ras Al Khaimah Tourism Development Authority
PROCESS
Best internal communications during a brand development project
Abu Dhabi National Oil Company and MBLM
MAF Manifesto and Latitude
Miral Asset Management and Start Design
Best implementation of a brand development project
Gate Avenue and Brash Brands
KIPIC and Bellwether
Rocket TV and Bellwether
Tecom and Brash Brands
Best implementation of a brand development project across multiple markets
Ecobank (Ecobank Mobile) and Brand Communications
Ecobank (Move On Up) and Brand Communications
Miral Asset Management and Start Design
Ras Al Khaimah Tourism Development Authority
Best localisation of an international brand
Attibassi Coffee and JPd
Mandarin Oriental Hotel and Grow
STRATEGY
Best creative strategy
CBD Now and Industry
Hejaz District and Turquoise Branding
KIPIC and Bellwether
Miral Asset Management and Start Design
National Cyber Security Centre and Landor
Takamol and Landor
Team Z7 and Landor
Best brand evolution
Aljazeera and FITCH
Bait Al Zubair Museum and TBWA ZEENAH
Etisalat and Impact BBDO
Genesis and Brand Communications
Njam and Bellwether
Retal and Grow
Team Z7 and Landor
Best strategic/creative development of a new brand
360 and FITCH
AppyKids and Bellwether and AppyKids
Community Jameel and Turquoise Branding
KIPIC and Bellwether
Miral Asset Management and Start Design
National Cyber Security Centre and Landor
Rove Hotels and Joie Brands
SaudiGulf Airlines and CBA
Best naming strategy
Blooming Foods and CBA
D2C and OHI Leo Burnett
Best development of a new brand within an existing brand portfolio
Al Dar and Brash Brands
CBD Now and Industry
Misk Schools and Siegel+Gale
Rocket TV and Bellwether
TYPE
Best brand development project to reflect changed mission/values/positioning
Miral Asset Management and Start Design
National Centre for Statistics & Information and TBWA ZEENAH
Njam and Bellwether
Best brand consolidation
Kunooz Oman and OHI Leo Burnett
Best rebrand of a digital property
Ajman Tourism Development Department and MBLM
Alserkal Avenue and Bellwether
AppyKids and Bellwether and AppyKids
CBD Now and Industry
Sharaka Holdings and Grow
SECTOR
Best visual identity in the charity/NGO/non-profit sector
Bahrain Life and Unisono
Community Jameel and Turquoise Branding
Girls & Football SA and Build Brand Experience
Surge and JPd
Best visual identity in the education sector
AppyKids and Bellwether and AppyKids
Misk Schools and Siegel+Gale
Best visual identity in the energy and extractives sector
Abu Dhabi National Oil Company and MBLM
KIPIC and Bellwether
Maharat and OHI Leo Burnett
MPHC and Grow
WDI and CBA
Best visual identity in the engineering and manufacturing sector
360 and FITCH
Best visual identity in the financial services sector
Adcorp and Unisono
CBD Now and Industry
Meethaq and OHI Leo Burnett
Njam and Bellwether
Best visual identity in the food and beverage sector
Blooming Foods and CBA
Jubail Tourism Company and Unisono
SaudiGoody and CBA
Best visual identity in the healthcare and pharmaceutical sector
CarePro and Grow
Hospitalia by Yara and Unisono
Nyaho Medical Centre and Brand Communications
QCHP and Grow
Best visual identity in the industrial and basic materials sector
Al Noonh and Unisono
EMEC and Grow
Kunooz Oman and OHI Leo Burnett
Best visual identity in the professional services sector
MHC and JPd
Temple Productions and Ellae Creative
Best visual identity in the property sector
GFH Real Estate and Unisono
Dubai World Trade Centre and MBLM
Fontana Infinity and Unisono
Manchester Life and All About Brands
Best visual identity in the public services sector
Miral Asset Management and Start Design
National Centre for Statistics & Information and TBWA ZEENAH
National Museum and TBWA ZEENAH
Best visual identity in the retail sector
Aljazera and FITCH
Lady Soft – MTC Hygiene and Tagbrands
Yoghurt Lab and MBLM
Best visual identity in the technology, media and telecommunications sector
D2C and OHI Leo Burnett
Etisalat and Impact BBDO
National Cyber Security Centre and Landor
Oman Broadband and TBWA ZEENAH
Rocket TV and Bellwether
Best visual identity in the travel, leisure and tourism sector
Al Reem and Unisono
La Ville and Latitude
Manchester City Football Club and All About Brands
Miral Asset Management and Start Design
Ras Al Khaimah Tourism Development Authority
SaudiGulf Airlines and CBA
