• Transform magazine
  • February 22, 2024

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MENA 2016: The shortlist

Transform MENA 2015.jpg

Following the recent success of the Transform Awards Europe, which saw over 400 delegates enjoy a night of prizes, champagne and branding innovation, the Transform Middle East and North Africa Awards 2016 shortlist has been announced.

Recognising the very best in brand development, brand advancement and strategic partnerships, the Transform Awards MENA will be held in Dubai on 18 May. In recent years, the Middle East and North Africa has seen a surge in branding projects, expanding its remit to encompass a wide variety of visual identities and strategies.

Year on year, the quality of submissions continues to improve. Transform is now a truly global institution, with ceremonies to benchmark branding excellence also held annually in Europe, North America and Asia-Pacific.

Such has this regional interest in branding and brand strategy grown, that the Transform Awards MENA 2016 this year enjoyed a record number of submissions. Making the shortlist are 68 brands and their agencies, in sectors ranging from education, to finance, to tourism – the variety on show highlights true diversity in the branding world.

Andrew Thomas, publishing editor of Transform magazine, says, “This year’s shortlist sees a record number of brands represented – a staggering 36% increase from last year. To some degree this highlights the importance that agencies and brands alike attach to winning at the Transform Awards.”

“It is mainly, however, a reflection of the brand work being done in the region, and through the awards programme Transform magazine is delighted to showcase the journeys these brands make.”

The most innovative, inspiring and transformational projects will be vying to win the prestigious Transform accolades, as decided by the Transform MENA judging panel, which includes individuals from Nestle, du, Abu Dhabi Media and Shell, to name but a few.

Also available will be the coveted ‘Best overall visual identity’ and Grand Prix awards, presented on the night to the collaborations with the overall highest scores.

The 2016 shortlist includes entries from Alef Group and Brand Union, Dettol and G Creative, Ajman Tourism Development Department and MBLM, Moroccan National Tourism Office and Spring, and Commercial Bank of Dubai and Industry.

Preceded during the day by the annual Transform Middle East Brand Summit, both events will take place at the prestigious Waldorf Astoria Dubai Palm Jumeirah. For more information on the work Transform does, or to get involved in the awards ceremony, contact events assistant Amy Nguyen on +44(0)20 7998 6263, or email anguyen@transformmagazine.net.

For the full list of nominees, see below:

 

CONTENT

Best use of a visual property

Abu Dhabi Sports Council and CBA Memac

Alef Group and Brand Union

Bank Muscat and OHI Leo Burnett

Borouge and MBLM

Seha and G Creative

Vodafone and Brand Union

 

Best brand architecture solution

Al Habtoor City and Ruya

Bank Muscat and TBWA\ZEENAH

VOX and Bellwether

 

Best use of copy style/tone of voice

Sapphire

Jumeriah Restaurants and JansenHarris

General Motors Corporation and Grow

 

Best brand experience

Borouge and MBLM

Brown-Forman and JansenHarris

Commercial Bank of Dubai and Industry

Dettol and G Creative

Sapphire and Frog

 

Best use of packaging

ADCB and StartJG

Brown-Forman and JansenHarris

du and Bellwether

MMRCGI and Bellwether

Vodafone and Brand Union

 

Best audio branding

Al Aan and Turquoise Branding

 

Best use of typography

Ajman Tourism Development Department and MBLM

Awasr and Bellwether

Edara and Bellwether

GFH and Unisono

Makarem and Landor

 

Best place or nation brand

Ajman Tourism Development Department and MBLM

Alef Group and Brand Union

GFH and Unisono

Kenya Ministry of Tourism and G Creative

King Abdullah Economic City and Turquoise Branding

Moroccan National Tourism Office and Spring

 

PROCESS

Best external stakeholder relations during a brand development project

MBRCGI and Bellwether

 

Best internal communications during a brand development project

Boubyan Bank and MBLM

DP World and Brand Union

 

Best implementation of a brand development project

AZM University and Tagbrands

DP World and Brand Union

Grayling and G Creative

Kaya and Bellwether

AIBA International Boxing Association and Grow

VOX and Bellwether

 

STRATEGY

Best creative strategy

Arkad and Unisono

GSA and Bladonmore

Kaya and Bellwether

King Abdullah Economic City and Turquoise Branding

Moroccan National Tourism Office and Spring

VOX and Bellwether

 

Best brand evolution

Al Aan and Turquoise Branding

DP World and Brand Union

GSA and Bladonmore

Kaya and Bellwether

Makarem and Landor

VOX and Bellwether

 

Best strategic/creative development of a new brand

Abu Dhabi Sports Council and CBA Memac

AZM University and Tagbrands

edara and Bellwether

Sapphire and Lippincott

nawah and Brand Lounge

Sharjah Book Authority and Brand Union

 

Best naming strategy

Arkad and Unisono

Awasr and Bellwether

edara and Bellwether

Sapphire and Lippincott

MAF Finance and Unisono

 

TYPE

 

Best brand development to reflect changed mission/values/positioning

Abu Dhabi Sports Council and CBA Memac

Alo and Bellwether

Bank Al Bilad and Brand Union

Bahrain Finance Company and from6 communications

Commercial Bank of Dubai and Industry

Gulf Finance and StartJG

Gürallar and Landor

Union Bank and Landor

VOX and Bellwether

 

Best brand consolidation

Bank Muscat and TBWA\ZEENAH

VOX and Bellwether

 

Best rebrand of a digital property

Commercial Bank of Dubai and Industry

Entrepreneurs’ Organisation (Bahrain Chapter) and Unisono

MAF Finance and Unisono

QADIC and Industry

Red Bull Malja and Unisono

VOX and Bellwether

 

SECTOR

Best visual identity from the education sector

 

AZM University and Tagbrands

Jebel Ali School and Bellwether

King Abdullah Economic City and Turquoise Branding

Layton Preparatory School and Ellae Creative Design Agency

Sharjah Book Authority and Brand Union

 

Best visual identity from the energy & extractives sector

The Bahrain Petroleum Company (Bapco) and Siegel+Gale

NPCC and Ruya

 

Best visual identity from the financial services sector

Abu Dhabi Commercial Bank and StartJG

Bank ABC and Brand Union

Commercial Bank of Dubai and Industry

Gulf Finance and StartJG

MAF Finance and Unisono

Union Bank and Landor

 

Best visual identity from the healthcare & pharmaceuticals sector

HealthBay and Omnia

Kaya and Bellwether

 

Best visual identity from the industrial & basic materials sector

Arkad and Unisono

CBG and Omnia

DuBox and Latitude

 

Best visual identity from the professional services sector

Edara and Bellwether

JLA Architecture and Omnia

Quadrat and Unisono

 

Best visual identity from the property sector

Al Habtoor City and Ruya

Alef Group and Brand Union

GFH and Unisono

King Abdullah Economic City and Turquoise Branding

Texture and Ruya

 

Best visual identity from the public sector

Abu Dhabi Sports Council and CBA Memac

 

Best visual identity from the retail sector

PRECISE Group and MBLM

Provedore and Ruya

Yamanote and Ruya

 

Best visual identity from the technology, media & telecommunications sector

Al Aan and Turquoise Branding

Alo and Bellwether

Awasr and Bellwether

Cognit and Omnia

Sapphire and Lippincott

 

Best visual identity from the travel & leisure sector

Shurooq (Al Noor Island) and Omnia

dans and StartJG

King Abdullah Economic City and Turquoise Branding

Makarem and Landor

Morrocan National Tourism Office and Spring

VOX and Bellwether