• Transform magazine
  • February 25, 2021


From colour blind to current times

  • Bloedel reserve.jpg
  • Bloedel Reserve old logo.jpg

Nature-conscious public garden Bloedel Reserve, based in the state of Washington, has rebranded with the help of Seattle-based design specialists Phinney Bischoff's creative-environmental focus.

Phinney Bischoff's previous work includes a catalogue of conservation-driven rebrands, with Seattle's Woodland Park Zoo and Badger Mountain decorating its widespread portfolio.

Bloedel Reserve sits on Bainbridge Island and contains a number of different features, from Japanese gardens and guest houses, to a varying landscape that includes a moss garden with 40 different species of moss, as well as the Prior Residence, a 1920s-era country house that was once home to founders Prentice and Virginia Bloedel.

Phinney Bischoff says 'reflective tranquillity' was one of the driving forces behind the project, citing a personal and diverse experience present in the reserve as the design initiative behind to the rebrand.

Returning to the original visions of Prentice Boedel, who's colour blindness shifted his focus from vibrancy to texture, the Bloedel Reserve rebrand includes a new logo - one that encapsulates more of the personal characteristics present in the reserve - and a new website that aims to capture its immersive quality.

The Bloedel project also seeks to offer a new, contemporary feel to the overall experience. Phinney Bischoff's aims were to build upon the Bloedel epithet of, 'Creating connections in nature.'