• Transform magazine
  • July 18, 2024


#TransformTuesday: 9 December

  • Squared-700x291.jpg
  • DeviantArt-700x291.jpg
  • jamesons-700x291.jpg
  • ChinaEastern-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. Online learning and creative platform developed by Google, Squared, was redesigned by Jack W Morgan to become visually aligned with Google products and branding. The result is an elegant brand linked to both its purpose and ecosystem.

2. What has been a thriving community for artists since the early days of the web, Deviant Art‘s outdated brand no longer represented the role it had in providing an online home for graphic and fine art. Reimagined by Moving Brands, Deviant Art now has a coherent colour scheme and a brand icon ready-made for mobile.

3. In a sector defined by quality, heritage and storytelling, Pearlfisher has developed the packaging and identity forJameson‘s new Caskmates brand. The premium whiskey’s name, tone of voice and design are intended to draw new consumers into the Jameson family.

4. A remarkably underwhelming case from the logo perspective, but the China Eastern rebrand marks the first major rebrand for a Chinese airliner. The new livery allows for a more modern, consistent look for the world’s eighth-largest carrier, making Air China’s ‘whatever goes’ approach to plane-side promotion feel crass in comparison.