• Transform magazine
  • July 18, 2024


#TransformTuesday: 18 November

  • Bray-700x291.jpg
  • KeyTravel-700x291.jpg
  • BenandJerrys-700x291.jpg
  • FredHutch-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. What was once an uninspired block sans wordmark for regional British construction firm Bray & Slaughter is now a paeon to architecture, classic and modern, courtesy of brand consultancy Mytton Williams.

2. In the recession-squeezed travel sector, international humanitarian, faith and education travel specialists Key Travelrepositioned its brand with Stream to offer more effective service and capitalise on its experience and knowledge of its core sectors.

3. Potentially the packaging world’s happiest cows – for Ben & Jerry’s – have been given room to roam in the revamped design. Pearlfisher’s work draws the packaging closer to the company’s brand values.

4. Seattle-based Fred Hutchinson Cancer Research Center treats and cures cancer and HIV/AIDS. By divesting itself of an uninspiring, slightly confusing serif wordmark, the centre, with Hornall Anderson, puts science back at the heart of its work.