• Transform magazine
  • February 04, 2023

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#TransformTuesday: 11 November

  • CathayPacific-700x291.jpg
  • DonQ1-700x291.jpg
  • OpenKnowledgeFoundation-700x291.jpg
  • Spirit-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. Cathay Pacific

Flag carrier for Hong Kong, Cathay Pacific gets a more aerodynamic identity as it goes a bit more minimal with its wordmark. The new uniforms and brand assets mix ’60s airline retro with classic Asian simplicity.

2. DonQ

Puerto Rican rum brand Don Q harkens back to its namesake, Don Quixote de la Mancha with a subtle touch of ornamentation that both ties it to its roots and allows for a more recognisable wordmark. the new bottling is a sleek approach that takes inspiration from vodka bottling, with a distinctly hispanic feel.

3. Open Knowledge Foundation

Taking its design inspiration from open source data about government transparency, the Open Knowledge Foundation is a variable, customisable marque that speaks directly to the organisation’s brand strategy.

4. Spirit Airlines

American discount airline puts some life back into its brand with a simple black and white wordmark in a Sharpie-esque typeface. The new livery and positioning pushes the brand firmly into the ‘low-cost’ territory with bright yellow planes and a new strapline, ‘Home of the bare fare.’