• Transform magazine
  • July 15, 2024


Charity teaches female entrepreneurs branding strategy


Budding female entrepreneurs are being asked to come forward and take part in a programme that is helping to grow the next generation of businesses.

Brand Amplifier, a London charity set up for women in business, first set-up its four-week training programme five years ago.

The intensive four-week programme teaches branding skills using a signature #ArtofBranding curriculum that consists of workshops and seminars on brand strategy, business planning and digital marketing. The scholarship programme is free and available to women of any age, from all backgrounds, and at every level of experience.

The second Brand Amplifier programme this year is sponsored by J.P. Morgan, and will focus on the global bank’s regeneration efforts in Loughborough Junction. 28 finalists will be selected to benefit for this programme and will be in for a chance of winning funding for their business. Mentors and judges range from SkyNews broadcasters and BBC property experts, to brand strategists and design consultancy entrepreneurs.

Brand Amplifier was born within JPC, a brand strategy consultancy for global brands. Brand Amplifier’s founder and CEO of JPC, Jeannette Pritchard, explains, “With 5 editions and 77 alumni whose businesses have been transformed, Brand Amplifier has boosted confidence, brand focus and results for all women taking part in the programme. To date, programme graduates have sustained an astounding 85% success rate thanks to the advice, camaraderie and invaluable networking support provided during their early start-up phase”.

Brand Amplifier is currently accepting entries for its autumn programme. Deadline for entry is July 28 at midnight, to apply visit the website.