How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of br...
Opinion
Opinion: Inspiring long-term brand loyalty
The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures...
Opinion: Can digital disruption help reinvent professional services?
With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why t...
Insights: Why positivity wins in the long term
Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rat...
Opinion: How can companies build a more authentic employer brand with employee stories?
PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immer...
Opinion: What’s the difference between branded environment and brand experience?
Crafting a corporate workspace can be as important as developing a visual brand, and should be approached earlier in the brand development or architectural process. Ian Haughton from Handsome Brands writes about the b...
Insights: The six states of rebrand
The UK charity sector is in a continual state of flux as it seeks to reinvent itself. Before even embarking on a rebrand, however, charities need to ask themselves a few searching questions - namely, what the key reas...
Insights: The future of employee engagement
Ahead of the Transform Conference Europe, taking place in London on 3 July, Brand On has examined the ways in which brands can ensure their employees are engaged, motivated and aligned with the brand...
Insights: How can higher education brands navigate the perfect storm to come?
Ahead of the Transform Conference Europe, taking place in London on 3 July, Bell Integrated Communications has examined the challenges facing the education sector in a modern market...
Opinion: The art of FMCG brand architecture
Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using desi...
- Opinion
