Ahmed Al-Abdullatif is the CEO and creative director at Saudi Arabian strategic creative consultancy Gene Branding. He discusses with Transform the vast changes that have occurred in the Riyadh branding scene in recen...
Transform
Peter Arnell: Making it matter
In his new book, Peter Arnell Portfolio 1980-2020, the renowned brand strategist, artist and author showcases his work with iconic brands. In the following extracts, Arnell provides rich insights into his groundbreaki...
Redesigning a legend
Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....
Angus’ A-Z of logos: Dunkin’ Donuts
Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....
The Verdict: Eurostar
Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....
Don’t be afraid of the ‘B-word’
Duncan Shaw is the co-founder and chief creative officer at independent global branding agency Living Group. He explains the importance of law firms utilising brand and how this can lead to greater standout if done ri...
The rise of biophilic design
Seraphine Suau, strategic designer at Perth-based BEVIN Creative, explains how incorporating natural elements into design projects can improve the physical and mental health of individuals....
Minimalism vs. maximalism in personal care brand design
Marilyn Tjitra, co-founder and creative director at Singaporean branding and creative agency Kiilat Creative, discusses how personal care brand design is a balance of functional and sensory appeal for diverse markets....
Beautiful consistency
Vincent Roffers, partner and head of strategy at Agenda, explains how sometimes the best brand design can be found in simplicity and consistency, and offers advice on how to best achieve that....
Tomorrow’s winning brand strategies will let empathy lead
As business races forward, how can brand keep pace – to keep creating value? Howard Breindel, co-CEO of DeSantis Breindel, argues empathy will empower tomorrow’s leading brands to sustain human connection through rapi...
