We asked designers around the world to nominate the rebrand that moved them, excited them and made them think. From football teams to political movements, the responses were wide-ranging. Now, for 2025, the results ar...
Transform
Why the future of branding isn’t visual, it’s cultural
Jackson Chang, executive creative director and partner at Jibe Global, explains the idea of ‘Brand Gravity’ and how it helps brands uncover a target audience’s sense of self....
Crafting a sonic identity for TPG
Smith & Western's co-founders, Nick West and Dan Higson, discuss their winning sonic work at the Transform Awards ANZ for internet and mobile provider TPG....
How we rebranded Lifeblood
Principals' creative director, Rachel Terkelsen, joins Transform magazine publisher Andrew Thomas to discuss the agency's winning work at the Transform Awards ANZ 2025....
Dalziel & Pow brings storytelling-led design to the new Guinness Open Gate Brewery London
Dalziel & Pow has delivered a full wayfinding system, retail strategy and store design for the new Guinness Open Gate Brewery London, which opened in Covent Garden on 11 December. Spanning three historic buildings...
Designing together with pride
Dean Hazelgrove, strategic creative director and founder at Collective Objective Studio, discusses his shortlisted work for the Transform Awards ANZ 2025....
When AI spins its cocoon, how can brands rediscover that non-algorithmic light?
Ray Lan, ECD at Design Bridge and Partners, discusses the pitfalls of AI compared to authentic human creativity when it comes to designing effective brands. We live i...
The RedNote effect and the new ‘made in China’
LABBRAND discuss how perceptions of China might have changed in the minds of western gen Z consumers due to the brief banning of TikTok in the US. For years, Chinese...
The art of letting go: Why debranding might be your brand’s best friend
Paul Croxton, founder and creative director at Ascend Studio, explains ‘debranding’ and explores why applying this idea can lead to stronger brand creation. Old brand...
Angus’ A-Z of logos: WWF
Pentagram partner and creative director Angus Hyland talks about the origin of the WWF logo and questions why it evokes deep emotion. Whenever I’m asked to list my fa...
