Articles

Priority Pass, the world’s largest independent airport lounge access programme, has undergone a brand refresh courtesy of UK-based ad agency, Designate. The new ident...

Chemicals and pharmaceutical company, Merck, is repositioning itself as a global science and technology company. It has also simplified its brand architecture, outsid...

Although often overlooked, implementation planning is a key part of any rebrand process, says David Graham Designing a new brand is exciting. A new logo is unveiled t...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The rebranding of a conglomerate with wide-reaching and diverse business can be a difficult challenge. The brand team may seek to identify a pattern of core values ru...

Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not sc...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In Interbrand’s annual Best Global Brands report, tech companies dominated once again with tech brands comprising more than a third of the entire ranking’s value and Google and Apple retaining the top two spots....

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus...

What does being a storyteller really mean for brands? Thackway McCord says that narrative can translate strategy from abstract intent to tangible action. There’s a lo...