• Transform magazine
  • June 05, 2020

Top

Articles

#TransformTuesday: 28 August

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 21 August

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Diving into sensory experience

sensory experience.jpg

To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand exper...

Read More

Chocolate and audio branding

British Museum of Food (credit Ann Charlott Ommedal).jpg

While there is a general awareness of the potential for brands to better engage with the public’s senses in order to optimise engagement, there is still a lack of understanding among organisations with regards to harn...

Read More

Senses stimulate brand connections

Edinburgh-Lemon-Scented-compressed-700x466.jpg

Research shows that more than 75% of our emotions can be triggered by smell, and emotional resonance is vital for brand engagement and for creating a strong brand. Research from the Sense of Smell Institute also shows that scents a...

Read More

@transformsays

DBA Design Effectiveness hold their award ceremony on a zoom live broadcast, where the 26 shortlist projects discov… https://t.co/ERxcfQSIHA
Hi @90min_Football , you're in this week's #TransformTuesday! Read the full article here: https://t.co/9Yb2E7qYPp https://t.co/BEa3cjXiWR
Hi @RealOlive and @thespace_uk , you're in this week's #TransformTuesday! Read the full article here:… https://t.co/RCFMvRqeZg