• Transform magazine
  • July 02, 2025

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Articles

#TransformTuesday: 28 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 21 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Diving into sensory experience

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To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand exper...

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Chocolate and audio branding

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While there is a general awareness of the potential for brands to better engage with the public’s senses in order to optimise engagement, there is still a lack of understanding among organisations with regards to harn...

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Senses stimulate brand connections

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Research shows that more than 75% of our emotions can be triggered by smell, and emotional resonance is vital for brand engagement and for creating a strong brand. Research from the Sense of Smell Institute also shows that scents a...

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