• Transform magazine
  • January 18, 2020

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Articles

The employer brand in Asia

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At a recent breakfast in Hong Kong, organised by theblueballroom and moderated by Transform magazine, employer brand practitioners gathered to discuss how much employer brand management has changed...

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Opinion: What does Microsoft's acquisition of LinkedIn mean for the two brands?

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Earlier this week, one of the biggest online acquisitions of the decade was announced. In a surprise move, Microsoft confirmed it would invest a huge $26bn in purchasing business-based social network LinkedIn – a move describ...

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Branding with care

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In the UK, vastly improved life expectancy can be heralded as one of the biggest triumphs of the past century. In 1916, the average person lived until around 50; now, those born...

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Brand engagement from within

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Focusing solely on external brand communications and ignoring internal engagement is a half-baked solution that can lead to unengaged staff who fail to deliver on brand promises, which consequently impacts upon customer exper...

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The heart of the matter in Southwest Airlines rebrand

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The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it seems as...

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@transformsays

Check out @SiegelGale's comprehensive brand overhaul for @kearney here https://t.co/14pAVlXYYI https://t.co/7T20rkaz7g
Fancy a closer look at @Vault49's sensitive rebrand of Moon Cotton? Read how it played into the DIY aesthetic that… https://t.co/vadK4regys
Transform Tuesday is live and lovely. Read all about the rebrands that have caught our eye https://t.co/14pAVlXYYI https://t.co/M1NGKgfgKp