Articles

At a recent breakfast in Hong Kong, organised by theblueballroom and moderated by Transform magazine, employer brand practitioners gathered to discuss how much employer brand management has changed...

Earlier this week, one of the biggest online acquisitions of the decade was announced. In a surprise move, Microsoft confirmed it would invest a huge $26bn in purchasing business-based social network LinkedIn – a move describ...

In the UK, vastly improved life expectancy can be heralded as one of the biggest triumphs of the past century. In 1916, the average person lived until around 50; now, those born...

Focusing solely on external brand communications and ignoring internal engagement is a half-baked solution that can lead to unengaged staff who fail to deliver on brand promises, which consequently impacts upon customer exper...

The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it seems as...