• Transform magazine
  • April 04, 2020

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Articles

Facebook tumbles out of top 10 best global brands

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Tech brands take half the top 10 slots in Interbrand’s annual ranking of the world's most valuable brands, released today. Tech took the top four slots with Apple...

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Interbrand launches Best Global Brands 2017 report

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‘Brands are the constancy that accelerate business growth.’ So begins the annual report produced by international brand consultancy Interbrand, detailing the Best Global Brands 2017. In a business climate characterise...

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Top ranked global brands

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In Interbrand’s annual Best Global Brands report, tech companies dominated once again with tech brands comprising more than a third of the entire ranking’s value and Google and Apple retaining the top two spots....

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Japanese brands experience growth

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In the past year, global Japanese brands benefited from the economic recovery in Western countries, despite the weakening of the yen. The collective value of Japan’s top 30 Best Global Brands in 2014, as ranked by international bra...

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Identifying and understanding the most valuable brands

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As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy. Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterda...

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